PZ Cussons Plc in Home Care (World)

 Published On: Sep, 2017 |    No of Pages: 47 |  Published By: Euromonitor | Format: PDF
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PZ Cussons is finding its key home care brands squeezed between the price competitiveness of developing local players, the private label segment, and the upmarket offer of expanding multinational brands. This profile analyses the capacity of PZ Cussons’ locally-focused strategy to meet these challenges, examines the role of home care in the company’s broader development strategy, and considers opportunities for expansion.

PZ Cussons Plc in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

PZ Cussons Plc in Home Care (World)

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Laundry Care
Surface Care
Brand Strategy
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