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Summary"Top Trends in Household Cleaning and Laundry 2017" focuses on outlining the key consumer and innovation trends currently impacting household cleaning and laundry care. These include NPD that aligns with gender-specific concerns, the consumer interest in product effects on both health and the environment, more complex scent offerings, and convenience.In the household cleaning and laundry sector, the consumer desire for more holistic, natural cleaning products is evident, making products that preserve and protect both environmental and human health popular. It is also noticable that time-scare consumers value products that require minimal time and labor commitments and that deliver maximum efficacy, inspiring product innovation throughout the sector. Additionally, scent is increasingly becoming a point of differentiation, with fragrance being used to convey cleanliness and luxury. As brands move away from a "one-size-fits-all" approach, products that capitalize on the rising male participation in household chores are emerging.Scope- Over a third of consumers globally give high or very high attention to the ingredients used in the househod care and laundry products they buy.- Over a third of consumers globally find the time-saving/convenience of using a single product the most appealing benefit of multifunctional household care products.- Over two thirds of males globally believe that men have an equal responsibility to women when it comes to shopping/cooking/cleaning.Reasons to buy- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of ContentsIntroductionInnovation Trends in Household Cleaning and Laundry CareScent-Sory AppealConvenient CleaningGreen CleaningTargeting Male ConsumersConclusionsThe FutureAppendix