Electricals Retailing in Germany, Market Shares, Summary and Forecasts to 2021

 Published On: May, 2017 |    No of Pages: 45 |  Published By: GlobalData | Format: PDF
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Summary

"Electricals Retailing in Germany, Market Shares, Summary and Forecasts to 2021" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to German retail environment. In addition, it analyzes the key consumer trends influencing German electricals retail market.

The electricals market is outperforming overall retail in the five years to 2021. It is forecast to grow at a CAGR of 3.7% to reach 56.7 billion by 2021. Growth is being driven by innovations and new product launches in technology , a growing housing market and consumer confidence.

Specialist retailers still hold a significant share of the market but are losing out to online as consumers compare prices of branded goods and have access to such a broad range of products. Online will increase its share from 22.9% to 32.8% of total sales by 2021.

The leading operators are MediaMarkt and Saturn, both owned by the Metro Group, and which have 21% of the market.

What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2016 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in electricals sector
- Qualitative and quantitative insights of changing retail dynamics in electricals sector

Scope

- The electricals market is outperforming overall retail in the five years to 2021. It is forecast to grow at a CAGR of 3.7% to reach 56.7 billion by 2021
- Specialist retailers still hold a significant share of the market
- Online will increase its share from 22.9% to 32.8% of total sales by 2021.
- The leading operators are MediaMarkt and Saturn, both owned by the Metro Group, and which have 21% of the market.

Reasons to buy

- Gain a comprehensive knowledge on electricals sector in the German retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the electricals market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market

Table of Contents
Key Findings
The State of the Nation
The State of Retail
Electricals
Methodology
Appendix


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