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Cameroon: market research reports

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Rtds/High-Strength Premixes in Cameroon

07 Jun 2017  |  Published by:  Euromonitor
Total volume growth remained high over 2016 as it was up by 24% over the previous year. The category's success is due to the fact that young people like to drink this product and that is affordable for them to do so. It is also affordable in a range of flavours with the whisky variant the most popul...
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Beer in Cameroon

07 Jun 2017  |  Published by:  Euromonitor
Beer experienced an encouraging increase in growth of 6% to 729 million litres in 2016, after the previous year had proved quite challenging due to the imposition of higher excise duties that greatly pushed up prices. Despite the strong level of awareness, spending habits of some consumers have been...
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Spirits in Cameroon

07 Jun 2017  |  Published by:  Euromonitor
In conforming to the ban on spirits sold in sachets, particularly whiskies, companies were asked to finish their products by 12 September 2016 and therefore to stop offering them after this date. This has left producers such as Fermencam worried as sachet whiskies were a breakthrough product for the...
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Wine in Cameroon

07 Jun 2017  |  Published by:  Euromonitor
Wines sales were negatively impacted as unit prices increased in 2016, following a rise in excise duty on all alcoholic beverages the previous year. In a category in which consumer awareness is relatively low compared to that of beer, and characterised by a considerable lack of advertising and promo...
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Alcoholic Drinks in Cameroon

07 Jun 2017  |  Published by:  Euromonitor
In comparison to the previous year, the alcoholic drinks market experienced an improvement in volume growth in 2016 as the sales climate was becoming better. Volume growth was hampered by higher taxes in 2015, which caused prices of beer and RTDs to rise by 9-10%. This was a great hindrance to volum...
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Fermencam SA in Alcoholic Drinks (Cameroon)

07 Jun 2017  |  Published by:  Euromonitor
Fermencam hopes to continue working to strengthen its distribution network in Cameroon whilst also adding new imported spirits and wines brands to its portfolio. It is also expected to go into fruit juice production. The owner also is reported to diversify into cosmetics in the long run.Euromonitor ...
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Guinness Cameroon SA in Alcoholic Drinks (Cameroon)

07 Jun 2017  |  Published by:  Euromonitor
Guinness Cameroon will focus on maintaining its leading position in stout and also strengthening its presence in RTDs/high-strength premixes and its imported brands.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. D...
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Brasseries du Cameroun in Alcoholic Drinks (Cameroon)

07 Jun 2017  |  Published by:  Euromonitor
Over the forecast period Brasseries du Cameroun will work to strengthen its lead in the alcoholic drinks market in Cameroon by launching new products, whilst also investing heavily in the promotion of its existing brands and the expansion of its distribution network. In particular, the company will ...
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Cameroon: In-depth PEST insights

31 May 2017  |  Published by:  MarketLine
SummaryThis PEST country analysis report on Cameroon provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis.Synopsis- Understand the political system in Cameroon through analysis of key fi...
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Sitracel SA in Tissue and Hygiene (Cameroon)

12 May 2017  |  Published by:  Euromonitor
Sitracel SA continued to demonstrate strong performance in tissues and hygiene in 2016. The company has plans to continue to grow and diversify its portfolio, evident from its recent new product developments, to enable it to become more competitive with international players. Sitracel SA is expected...
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Sanitary Protection in Cameroon

12 May 2017  |  Published by:  Euromonitor
Sanitary protection registered current retail value growth of 11% in 2016. Growth in the overall category was due to an increase in the number of urban women working in higher-income white-collar jobs and seeking more task-specific products. For example, more women shifted from standard towels witho...
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Retail Tissue in Cameroon

12 May 2017  |  Published by:  Euromonitor
Retail tissue posted a robust performance of 7% in current value terms driven in particular by growth in the urban population. The rising number of middle-income consumers living in modern homes with modern sanitary facilities increased demand for retail tissue. The category demonstrated room for fu...
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Tissue and Hygiene in Cameroon

12 May 2017  |  Published by:  Euromonitor
The performance of tissue and hygiene in 2016 was stronger than over the review period due to a stronger economy, which positively impacted consumer spending power. As with many other consumer goods categories, prices hampered the potential for greater growth. However, some key product categories br...
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Wipes in Cameroon

12 May 2017  |  Published by:  Euromonitor
Wipes recorded strong current retail value growth of 10% in 2016. This was due to increased demand for these products among consumers who purchase nappies/diapers/pants and need them as a complementary hygiene product. Some users of reusable cloth nappies also used them but such demand remained weak...
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Nappies/Diapers/Pants in Cameroon

12 May 2017  |  Published by:  Euromonitor
Nappies/diapers/pants registered current retail value growth of 15% in 2016. This indicated that levels of penetration of nappies/diapers/pants increased, revealing more room for growth in a category that is still far from being mature. While growth was driven by the increase in urban populations an...
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Total 285 records.