Mozzarelle in Italy - Sector environment

 Published On: Apr, 2013 |    No of Pages: 13 |  Published By: Cerved Group | Format: PDF
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This report provides information on the sector environment of the Mozzarelle Italian market: detailed data on the sector by segment, market trends and its main drivers, competitive forces and their impact on the market, future expectations, recent events and developments in terms of product, distribution channel, potential risks, regulatory framework.
 
Segments
 
The sector can be segmented according to:
• Type of raw material used:
• cow's milk: fresh cheese, stretched and kneaded to a delicate consistency, made with cow's milk;
• water buffalo milk: fresh cheese, stretched and kneaded to a delicate consistency, made with 100% water buffalo milk or a mixture of buffalo and cow milk. (N.B. 100% water buffalo mozzarella includes ""Mozzarella di Bufala Campana DOP"", i.e. buffalo mozzarella with Protected Designation of Origin status, as well as mozzarella made from water buffalo milk but produced outside the PDO areas).
• Mode of consumption:
• Table mozzarella which can be broken down further into:
• Pre-packaged mozzarella of a pre-determined for self-service purchasing in hermetically sealed individual packages;
• gourmet mozzarella of variable weight for full service sales, generally distributed to retailers in large, sealed containers);
• mozzarella for cooking, used as toppings on pizzas and other foods, this type is generally sold in larger packages than mozzarella intended for direct consumption; these packages normally do not contain liquid surrounding the cheese, but instead are vacuum packs or sealed paper wraps;
• Distribution channel:
• retail, also includes street vendors and producers' outlets
• restaurants and caterers, for both cooking mozzarella (generally for pizzas) and table mozzarella.
 
Methodology
 
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector. 

1. INTRODUCTION TO METHODOLOGY 3
2. SECTOR DESCRIPTION 4
2.1. Scope 4
2.2. Segments 4
3. SECTOR ENVIRONMENT 5
3.1. Sector data 5
3.2. Competitive forces 7
3.3. Notable recent events and developments 10
CONNECTED PRODUCTS AND SERVICES 11
CONTACT 12
COPYRIGHT 13

List of Tables and Graphs:
MOZZARELLA: SUPPLY AND DEMAND TRENDS BY VALUE, 2010-2014
MOZZARELLA: SUPPLY AND DEMAND TRENDS BY VOLUME, 2010-2014
TABLE MOZZARELLA: IMPACT OF COMPETITIVE FORCES, 2013
COOKING MOZZARELLA: IMPACT OF COMPETITIVE FORCES, 2013
BUFFALO MOZZARELLA: IMPACT OF COMPETITIVE FORCES, 2013
  


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