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This report provides information on the sector environment of the Mozzarelle
Italian market: detailed data on the sector by segment, market trends and its
main drivers, competitive forces and their impact on the market, future
expectations, recent events and developments in terms of product, distribution
channel, potential risks, regulatory framework.
The sector can be segmented according to:• Type of raw material used:• cow's milk: fresh cheese, stretched and kneaded to a delicate
consistency, made with cow's milk;• water buffalo milk: fresh cheese, stretched and kneaded to a delicate
consistency, made with 100% water buffalo milk or a mixture of buffalo and cow
milk. (N.B. 100% water buffalo mozzarella includes ""Mozzarella di Bufala
Campana DOP"", i.e. buffalo mozzarella with Protected Designation of Origin
status, as well as mozzarella made from water buffalo milk but produced outside
the PDO areas).• Mode of consumption:• Table mozzarella which can be broken down further into:• Pre-packaged mozzarella of a pre-determined for self-service purchasing
in hermetically sealed individual packages;• gourmet mozzarella of variable weight for full service sales, generally
distributed to retailers in large, sealed containers);• mozzarella for cooking, used as toppings on pizzas and other foods, this
type is generally sold in larger packages than mozzarella intended for direct
consumption; these packages normally do not contain liquid surrounding the
cheese, but instead are vacuum packs or sealed paper wraps;• Distribution channel:• retail, also includes street vendors and producers' outlets• restaurants and caterers, for both cooking mozzarella (generally for
pizzas) and table mozzarella.
Databank’s methodology for Competitors reports begins with a careful
screening to identify the main organisations that are representative of a given
sector. Several one-to-one interviews are then conducted with the selected
organisations. Questionnaires are sent to all the leading companies on an annual
basis. The information collected is then verified by an expert in the particular
sector using a system of counterchecks to guarantee that the information is
entirely reliable and consistent. The process is then completed using Cerved
Group’s proprietary information about Italian enterprises. All Competitors
reports also include details concerning the strategies and performances of the
leading companies in each sector.
1. INTRODUCTION TO METHODOLOGY 3
2. SECTOR DESCRIPTION 4
2.1. Scope 4
2.2. Segments 4
3. SECTOR ENVIRONMENT 5
3.1. Sector data 5
3.2. Competitive forces 7
3.3. Notable recent events and developments 10
CONNECTED PRODUCTS AND SERVICES 11
List of Tables and Graphs:
MOZZARELLA: SUPPLY AND DEMAND TRENDS BY VALUE, 2010-2014
MOZZARELLA: SUPPLY AND DEMAND TRENDS BY VOLUME, 2010-2014
TABLE MOZZARELLA: IMPACT OF COMPETITIVE FORCES, 2013
COOKING MOZZARELLA: IMPACT OF COMPETITIVE FORCES, 2013
BUFFALO MOZZARELLA: IMPACT OF COMPETITIVE FORCES, 2013