Mozzarelle in Italy - SWOT analysis

 Published On: Apr, 2013 |    No of Pages: 14 |  Published By: Cerved Group | Format: PDF
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This report provides a SWOT analysis on the Mozzarelle Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments

The sector can be segmented according to:
• Type of raw material used:
• cow's milk: fresh cheese, stretched and kneaded to a delicate consistency, made with cow's milk;
• water buffalo milk: fresh cheese, stretched and kneaded to a delicate consistency, made with 100% water buffalo milk or a mixture of buffalo and cow milk. (N.B. 100% water buffalo mozzarella includes ""Mozzarella di Bufala Campana DOP"", i.e. buffalo mozzarella with Protected Designation of Origin status, as well as mozzarella made from water buffalo milk but produced outside the PDO areas).
• Mode of consumption:
• Table mozzarella which can be broken down further into:
• Pre-packaged mozzarella of a pre-determined for self-service purchasing in hermetically sealed individual packages;
• gourmet mozzarella of variable weight for full service sales, generally distributed to retailers in large, sealed containers);
• mozzarella for cooking, used as toppings on pizzas and other foods, this type is generally sold in larger packages than mozzarella intended for direct consumption; these packages normally do not contain liquid surrounding the cheese, but instead are vacuum packs or sealed paper wraps;
• Distribution channel:
• retail, also includes street vendors and producers' outlets
• restaurants and caterers, for both cooking mozzarella (generally for pizzas) and table mozzarella.

Methodology

Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Is Company Profile

A.B.C. ALLEVATORI BUFALINI CASERTANI S.c.a.
ABIT PIEMONTE CONSORZIO COOPERATIVO
AGRICOLA CASEARIA LUPARA S.R.L.
ALIMENTA S.P.A.
ALIMENTARIA VALDINIEVOLE S.P.A.
ASSEGNATARI ASSOCIATI ARBOREA S.C.
AZIENDE AGRICOLE ASSOCIATE S.R.L.
BAYERNLAND S.R.L.
CAMMISA S.R.L.
CASEIFICIO ANDRIESE-BONTA’ GENUINA S.R.L.
CASEIFICIO CIRIGLIANA S.R.L.
CASEIFICIO DEL CIGNO S.P.A.
CASEIFICIO F.LLI CAPURSO S.P.A.
CASEIFICIO GALDI S.R.L.
CASEIFICIO LA CONTADINA DI DI MASI & C. S.R.L.
CASEIFICIO MOLISE S.R.L.
CASEIFICIO PALAZZO S.P.A.
CASEIFICIO PREZIOSA S.R.L.
CASEIFICIO PUGLIESE F.LLI RADICCI S.P.A.
CASEIFICIO SPINELLI F.LLI S.R.L.
CASEIFICIO VILLA S.R.L.
CENTRALE DEL LATTE DI FIRENZE, PISTOIA E LIVORNO S.P.A.
CENTRALE DEL LATTE DI TORINO & C. S.P.A.
CENTRO LATTE BRESSANONE S.c.a.
CILENTO S.P.A.
CONSORZIO COOPERATIVO LATTERIE FRIULANE S.c.a.
COOPERLAT S.c.a.
DEL GIUDICE S.R.L.
EUROPOMELLA S.P.A.
FATTORIE GAROFALO S.c.a.
FRANCIA LATTICINI S.P.A.
FUNETTA S.R.L.
GRANAROLO S.P.A.
GRUPPO GRIFO LATTE S.A.C.
GRUPPO LACTALIS ITALIA S.P.A.
INDUSTRIA ALIMENTARE PUCCIO S.R.L.
INDUSTRIA LATTICINI G. CUOMO S.R.L.
INDUSTRIA LATTIERO CASEARIA MANDARA S.P.A.
LA CONTADINA SOC. COOP.
LA MARCHESA S.c.a.
LA PERLA DEL MEDITERRANEO S.R.L.
LAT-BRI LATTICINI BRIANZA S.P.A.
LATTERIA DI SOLIGO S.c.a.
LATTERIA E CASEIFICIO MORO S.R.L.
LATTERIA MORTARETTA FRATELLI BALLESINI NEDO E ALESSANDRO S.R.L.
LATTICINI MOLISANI TAMBURRO S.R.L.
MAIL S.R.L.
NEWLAT S.R.L.
REGINELLA D'ABRUZZO S.R.L.
SABELLI S.P.A.
SANGUEDOLCE S.R.L.
SORI' ITALIA S.R.L.
SPINOSA LUCIA S.R.L.
TREVISANALAT S.P.A.
VALCOLATTE S.R.L.
VENCHIAREDO S.P.A.
ZAPPALA' S.P.A.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 6
3.1. Strategic map of operators 6
3.2. Winning strategies 10
4. OPPORTUNITIES AND THREATS 11
CONNECTED PRODUCTS AND SERVICES 12
CONTACT 13
COPYRIGHT 14

List of Tables and Graphs:
MOZZARELLA PRODUCERS: MAP OF STRATEGIC GROUPS, 2013
MOZZARELLE: POSITIONING MAP, 2011 (FIGURES)
MOZZARELLA: OPPORTUNITIES AND THEIR IMPACT IN THE SHORT/LONG TERM, 2013
MOZZARELLA: THREATS AND THEIR IMPACT IN THE SHORT/LONG TERM, 2013
  


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