Report on Application of D40, D70 & D90 in the Market of Formula Milk Powder

 Published On: Sep, 2013 |    No of Pages: 120 |  Published By: Beijing Orient Agribusiness Consultant Ltd | Format: PDF
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The reprot include 3 part:1. Overview of Infant/young Child’s Formula Milk Powder in China 2. Analysis of Main Market Players of Infant/young Child’s Formula Milk Powder in China 3. Analysis of D40, D70 and D90 Application in Infant/young Child’s Formula Milk Powder in China
  

Executive Summary 1
1. Overview of Infant/young Child’s Formula Milk Powder in China 5
1.1 Market Overview 5
1.1.1 Analysis of Market Consumption Characteristics of Infant Formula Milk Powder 5
1.1.2 Production and Layout of Infant/young Child’s Milk Powder 7
1.1.3 Market Capacity and Distribution of Infant Formula Milk Powder 10
1.1.4 Growth Rate of Infant Formula Milk Powder Market 13
1.2 Standard of Infant/young Child’s Formula Milk Powder 14
1.4.6 Impact of New National Safety Standards on Chinese Infant Formula Powder Market and Tendency 14
1.3 Marketing Analysis of China’s Infant Formula Milk Powder 29
1.3.1 Marketing Channel of Infant Formula Milk Powder 29
1.3.2 Promotion Model of Infant Formula Milk Powder 29
1.3.3 Comparative Analysis of Different Marketing Model Procedures 30
1.4 Market Price Analysis of China’s Infant Formula Milk Powder 31
1.4.1 Overview 31
1.4.2 Infant Milk Power Price Comparative Analysis of Domestic and International Brands 33
1.5 Analysis of Different Infant Formula Milk Powder Markets in China 34
1.5.1 I Phase I Infant Formula Milk Powder (for 0-6-month-old infants) 34
1.5.2 Phase II Infant Formula Milk Powder (For 7-12 months) 37
1.5.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children) 39
1.5.4 Phase IV Formula Milk Powder (for 4-6 years-old children) 42
1.5.5 Pregnant Women and Lactating Women Formula Milk Powder Market 42
1.5.6 Analysis of Selling Points of China’s Infant Formula Milk Powder 43
1.5.7 Analysis of Packaging of China’s Infant Formula Milk Powder Products 45
1.6 Consumption Demand Potential Analysis of Infant Formula Milk Powder Market in China 48
1.6.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder 48
1.6.2 Analysis of Infant Formula Milk Powder Consumption Demand Trend in Future 3-5 Years 49

2. Analysis of Main Market Players of Infant/young Child’s Formula Milk Powder in China 51
2.1 Chinese Infant Formula Milk Powder Producing Enterprises and Regional Distribution 51
2.2 Market Shares of Infant Formula Milk Powder Brands and the Change Features 53
2.3 Analysis on Top 8 Players 54
2.3.1 Inner Mongolia Yili Industrial Group Co., Ltd 54
2.3.2 Zhejiang Beingmate Technology Industry & Trade Co., Ltd 59
2.3.3 Synutra Nutritional Co., Ltd 64
2.3.4 Heilongjiang Wondersun Dairy Co., Ltd. 69
2.3.5 Heilongjiang Feihe Dairy Co., Ltd. 71
2.3.6 Guangdong Yashili Group Co., Ltd. 74
2.3.7 Dumex Baby Food Co. Ltd 76
2.3.8 Nestle (China) Co., Ltd 78

3. Analysis of D40, D70 and D90 Application in Infant/young Child’s Formula Milk Powder in China 82
3.1 Overview of the Application of Deminerized Whey in Infant/young Child’s Formula Milk Powder in China 82
3.3.1 Overview of Whey Products Used for Infant Formula Milk Powder 82
3.3.2 Supply Volume 82
3.3.3 Marketing Channels 83
3.2 Main Manufacturers of D40, D70 and D90 in China and Their Demands 84
3.3.1 Main Manufacturers of Infant/young Child’s Formula Milk Powder 84
3.3.2 Main Manufacturers’ Demand of D40, D70 and D90 85
3.4 Import Volume and Price of D40, D70 and D90 from Different Countries in 2012 86
3.4.1 Main Origins of Import 86
3.4.2 Import Volume and Price 86
3.5 Import Volume, Price and Market Share of D40, D70 & D90 by Major Importers in 2012 88
3.6 Proportion of D40, D70 & D90 in Phrase I, II, III and IV Formula Milk Powder 90
3.7 Forecast of Growing Potential of D40, D70 & D90 Application in Infant/young Child’s Formula Milk Powder, 2013-2015 91

Appendixes 93
Appendix 1: Balance Sheet of Milk in China, 2011-2013 93
Appendix 2: Balance Sheet of WMP in China, 2011-2013 93
Appendix 3: Balance Sheet of SMP in China, 2011-2013 94
Annexes 95
Annex 1:Main Importers of SMP (annual imports of over 500 tons) in China, 2012 95
Annex 2:Top 50 Importers of WMP in China, 2012 99
Annex 3:Importers with import volume of 1,000 tons of Whey and Modified Whey, 2012 102
Annex 4:Importer of Lactalbumin (including more than two kinds of Whey Protein Concentrates, with annual import volume of 100 tons), 2012 116
Annex 5:Importer (with import volume of 500 tons) of Anhydrous Lactose, 2012 120

FIGURES & TABLES
Figure 1.1 China Infant Formula Milk Powder Output, 1999-2012 13
Figure 1.2 China Production Layout of Infant Formula Milk Powder, 2012 14
Figure 1.3 Regional Distribution of Urban Infant Population and Infant Milk Powder Market Capacity (By Consumption Volume) in China’s Different Provinces and Regions, 2012 16
Figure1.4 Flow of Infant Formula Milk Powder Promotion Model 35
Figure1.5 Comparison of Infant Milk Power Price of Domestic and International Brands, 2010-2013 38
Figure 1.6 Factors influencing the consumers’ purchase of infant formula milk powder 48
Figure 1.7 Judge Standards of Consumers on Quality of Infant Formula Milk Powder after ""the Melamine Scandal"" 49
Figure 1.8 Demand Changes on Infant Formula Milk Powder Before and After the Melamine Scandal 49
Figure 2.1 Market Share of Famous Infant/young Child’s Formula Milk Powder Brands, by Sales Value,2010-2012 59
Figure 2.2 Market Share Change of Beingmate Infant Milk Powder, by Sales Value, 2008-2012 69
Figure 2.3 Market Share Change of Synutra Infant Milk Powder, by Sales Value, 2008-2012 74
Figure 3.1 Application of Deminerized Whey Powder in the Infants Formula Milk Powder in China, by quantity, 2012 87

Table 1.1 Urban Market Capacity of Infant Milk Powder in China’s Different Provinces and Regions, 2012 17
Table 1.2 Market Capacity of Babies 0-3 Years in Cities of Line I, Line II and Line III, 2012 18
Table 1.3 Sensory Requirements 21
Table 1.4 Indexes for Protein, Fat and Carbohydrate 22
Table 1.5 Vitamin Index 22
Table 1.6 Mineral Index 23
Table 1.7 Optional Components Index 23
Table 1.8 Other Indexes 24
Table 1.9 Contaminant Limit (calculated based on powdery products) 24
Table 1.10 Mycotoxin Limit (based on powdery products) 24
Table 1.11 Microbial Limit 24
Table 1.12 Urease Activity Index 25
Table 1.13 Sensory Requirements 26
Table 1.14 Protein, Fat and Carbohydrate Indexes 27
Table 1.15 Vitamin Index 27
Table 1.16 Mineral Index 27
Table 1.17 Optional Components 28
Table 1.18 Other Indexes 28
Table 1.19 Mycotoxin Limit (based on powdery products) 28
Table 1.20 Microbial Limit 29
Table 1.21 Urease Activity Index 29
Table 1.22 Sensory Requirements 31
Table 1.23 Basic Nutrition Index 31
Table 1.24 Optional Nutrition Constituent Indexes 32
Table 1.25 Limit for Carbohydrate Addition 32
Table 1.26 Other Indexes 32
Table 1.27 Contaminant Limit 33
Table 1.28 Mycotoxin Limit 33
Table 1.29 Microbial Limit 33
Table 1.30 Urease Activity Index 33
Table 1.31 Comparison of Infant Formula Milk Powder Marketing Channel Composition of Some Famous Brand Enterprises, 2012 35
Table 1.32 Retail Terminal Market (online) Price Comparison of Domestic and Intl’ Brands of Infant Formula Milk Powder Phase I, First half of 2013 40
Table 1.33 Retail Terminal Market (online) Price Comparison of Domestic and Intl’ Brands of Infant Formula Milk Powder Phase II, First half of 2013 43
Table 1.34 Retail Terminal Market (online) Price Comparison of Domestic and Intl’ Brands of Infant Formula Milk Powder Phase III, First half of 2013 45
Table 1.35 Infant Formula Milk Powder Consumption Level Per Capita of China’s Urban and Rural Babies, 2003-2012 54
Table 2.1 Infant Formula Milk Powder Enterprises in the “Blacklist” of the Melamine Scandal in 2008 57
Table 2.2 Regional Distribution of Enterprises Regaining Infant Formula Milk Powder Production License, as of March 31, 2011 58
Table 2.3 Registration Reference on Yili Group 61
Table 2.4 Top 10 Leading Shareholders & Stock Distribution of Yili Group 62
Table 2.5 Total Profit of Yili Group, 2012 62
Table 2.6 Main Product Series of Yili Group 63
Table 2.7 Output of Main Products of Yili Group, 2008-2011 63
Table 2.8 Raw Milk Procurement Scale and Prices of Yili Group, 2008-2012 64
Table 2.9 Registration Reference on Beingmate 66
Table 2.10 Total Number of Shareholders and Shareholdings of Top 10 Circulation Shareholders of Beingmate, by 2012 66
Table 2.11 Financial Situation of Beingmate, 2008-2012 68
Table 2.12 Production, Sales & Stocks of Main Products of Beingmate, 2011-2012 69
Table 2.13 Registration materials of Qingdao Shengyuan Dairy Co., Ltd 71
Table 2.14 Shareholders of Synutra Dairy Possessing more than Shares of 5%, 2012 72
Table 2.15 Financial Statement of Synutra Int’l, 2008-2012 72
Table 2.16 Main Product List of Synutra Dairy 73
Table 2.17 Output of Main Products of Syrutra Dairy, 2005-2011 73
Table 2.18 Raw Milk Procurement Scale and Prices of Synutra Dairy, 2007-2012 74
Table 2.19 Output of Main Products of Wondersun Dairy, 2008-2012 76
Table 2.20 Raw Milk Procurement Scale and Prices of Wondersun Dairy 2008-2012 77
Table 2.21 Financial Statement of Firmus Int’l, 2009-2012 78
Table 2.22 Output of Main Products of Feihe Dairy, 2008-2012 79
Table 2.23 Raw Milk Procurement Scale and Prices of Feihe Dairy 2008-2012 79
Table 2.24 Output of Main Products of Yashili Group, 2008-2012 81
Table 2.25 Registration materials of Dumex Baby Food Co. Ltd 82
Table 2.26 Product Output List of Dumex Baby Food Co. Ltd, 2007-2011 83
Table 2.27 Output of Main Products of Nestle (China), 2010-2012 86
Table 2.28 Raw Milk Procurement Scale and Prices of Nestle (China), 2010-2012 87
Table 3.1 Output of Main Manufacturers of Infant Formula Milk Powder in China, 2012 90
Table 3.2 Infant Formula Milk Powder Manufacturers with annual over 1,000 tons in China, 2011 90
Table 3.3 Main Manufacturers & Demand of D40, D70 & D90 in China, 2012 91
Table 3.4 China Imports of D40, D70 & D 90, by Volume, by Country, 2012 93
Table 3.5 China Import of D40, by Volume, by Value, by Country, 2012 93
Table 3.6 China Import of D70, by Volume, by Value, by Country, 2012 94
Table 3.7 China Import of D90, by Volume, by Value, by Country, 2012 94
Table 3.8 Import Volume & Price of D40 of Leading Importers in China, 2012 95
Table 3.9 Import Volume & Price of D70 of Leading Importers in China, 2012 95
Table 3.10 Import Volume & Price of D90 of Leading Importers in China, 2012 96
Table 3.11 Proportion of D40 in Phase I, Phase II, Phase III & Phase IV, Respectively, 2010-2012 96
Table 3.12 Proportion of D70 in Phase I, Phase II, Phase III & Phase IV, Respectively, 2010-2012 97
Table 3.13 Proportion of D90 in Phase I, Phase II, Phase III & Phase IV,, Respectively, 2010-2012 97


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