The 2016-2021 Outlook for Milkshake Mix in the United States

 Published On: Apr, 2015 |    No of Pages: 690 |  Published By: Icon Group International, Inc | Format: PDF
Request Free Sample

This econometric study covers the latent demand outlook for milkshake mix across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,100 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for milkshake mix. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for milkshake mix in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 45
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 68
3.11 Latent Demand by Year - Nevada 70
3.12 Cities Sorted by Rank - Nevada 71
3.13 Cities Sorted by Zipcode - Nevada 72
3.14 Latent Demand by Year - Oregon 74
3.15 Cities Sorted by Rank - Oregon 75
3.16 Cities Sorted by Zipcode - Oregon 79
3.17 Latent Demand by Year - Washington 83
3.18 Cities Sorted by Rank - Washington 84
3.19 Cities Sorted by Zipcode - Washington 91
4 GREAT LAKES 99
4.1 Executive Summary 99
4.2 Latent Demand by Year - Illinois 100
4.3 Cities Sorted by Rank - Illinois 101
4.4 Cities Sorted by Zipcode - Illinois 114
4.5 Latent Demand by Year - Indiana 128
4.6 Cities Sorted by Rank - Indiana 129
4.7 Cities Sorted by Zipcode - Indiana 135
4.8 Latent Demand by Year - Michigan 142
4.9 Cities Sorted by Rank - Michigan 143
4.10 Cities Sorted by Zipcode - Michigan 151
4.11 Latent Demand by Year - Ohio 161
4.12 Cities Sorted by Rank - Ohio 162
4.13 Cities Sorted by Zipcode - Ohio 175
4.14 Latent Demand by Year - Wisconsin 188
4.15 Cities Sorted by Rank - Wisconsin 189
4.16 Cities Sorted by Zipcode - Wisconsin 198
5 MID-ATLANTIC 207
5.1 Executive Summary 207
5.2 Latent Demand by Year - Delaware 209
5.3 Cities Sorted by Rank - Delaware 210
5.4 Cities Sorted by Zipcode - Delaware 211
5.5 Latent Demand by Year - District of Columbia 212
5.6 Cities Sorted by Rank - District of Columbia 213
5.7 Cities Sorted by Zipcode - District of Columbia 213
5.8 Latent Demand by Year - Maryland 214
5.9 Cities Sorted by Rank - Maryland 215
5.10 Cities Sorted by Zipcode - Maryland 221
5.11 Latent Demand by Year - New Jersey 228
5.12 Cities Sorted by Rank - New Jersey 229
5.13 Cities Sorted by Zipcode - New Jersey 238
5.14 Latent Demand by Year - New York 249
5.15 Cities Sorted by Rank - New York 250
5.16 Cities Sorted by Zipcode - New York 273
5.17 Latent Demand by Year - Pennsylvania 296
5.18 Cities Sorted by Rank - Pennsylvania 297
5.19 Cities Sorted by Zipcode - Pennsylvania 313
6 NEW ENGLAND 331
6.1 Executive Summary 331
6.2 Latent Demand by Year - Connecticut 333
6.3 Cities Sorted by Rank - Connecticut 334
6.4 Cities Sorted by Zipcode - Connecticut 338
6.5 Latent Demand by Year - Maine 344
6.6 Cities Sorted by Rank - Maine 345
6.7 Cities Sorted by Zipcode - Maine 349
6.8 Latent Demand by Year - Massachusetts 353
6.9 Cities Sorted by Rank - Massachusetts 354
6.10 Cities Sorted by Zipcode - Massachusetts 362
6.11 Latent Demand by Year - New Hampshire 370
6.12 Cities Sorted by Rank - New Hampshire 371
6.13 Cities Sorted by Zipcode - New Hampshire 374
6.14 Latent Demand by Year - Rhode Island 378
6.15 Cities Sorted by Rank - Rhode Island 379
6.16 Cities Sorted by Zipcode - Rhode Island 380
6.17 Latent Demand by Year - Vermont 381
6.18 Cities Sorted by Rank - Vermont 382
6.19 Cities Sorted by Zipcode - Vermont 384
7 PLAINS 387
7.1 Executive Summary 387
7.2 Latent Demand by Year - Iowa 389
7.3 Cities Sorted by Rank - Iowa 390
7.4 Cities Sorted by Zipcode - Iowa 395
7.5 Latent Demand by Year - Kansas 400
7.6 Cities Sorted by Rank - Kansas 401
7.7 Cities Sorted by Zipcode - Kansas 404
7.8 Latent Demand by Year - Minnesota 408
7.9 Cities Sorted by Rank - Minnesota 409
7.10 Cities Sorted by Zipcode - Minnesota 416
7.11 Latent Demand by Year - Missouri 423
7.12 Cities Sorted by Rank - Missouri 424
7.13 Cities Sorted by Zipcode - Missouri 430
7.14 Latent Demand by Year - Nebraska 437
7.15 Cities Sorted by Rank - Nebraska 438
7.16 Cities Sorted by Zipcode - Nebraska 440
7.17 Latent Demand by Year - North Dakota 442
7.18 Cities Sorted by Rank - North Dakota 443
7.19 Cities Sorted by Zipcode - North Dakota 443
7.20 Latent Demand by Year - South Dakota 445
7.21 Cities Sorted by Rank - South Dakota 446
7.22 Cities Sorted by Zipcode - South Dakota 447
8 ROCKIES 448
8.1 Executive Summary 448
8.2 Latent Demand by Year - Colorado 449
8.3 Cities Sorted by Rank - Colorado 450
8.4 Cities Sorted by Zipcode - Colorado 454
8.5 Latent Demand by Year - Idaho 458
8.6 Cities Sorted by Rank - Idaho 459
8.7 Cities Sorted by Zipcode - Idaho 460
8.8 Latent Demand by Year - Montana 463
8.9 Cities Sorted by Rank - Montana 464
8.10 Cities Sorted by Zipcode - Montana 465
8.11 Latent Demand by Year - Utah 467
8.12 Cities Sorted by Rank - Utah 468
8.13 Cities Sorted by Zipcode - Utah 471
8.14 Latent Demand by Year - Wyoming 474
8.15 Cities Sorted by Rank - Wyoming 475
8.16 Cities Sorted by Zipcode - Wyoming 476
9 SOUTHEAST 477
9.1 Executive Summary 477
9.2 Latent Demand by Year - Alabama 479
9.3 Cities Sorted by Rank - Alabama 480
9.4 Cities Sorted by Zipcode - Alabama 485
9.5 Latent Demand by Year - Arkansas 490
9.6 Cities Sorted by Rank - Arkansas 491
9.7 Cities Sorted by Zipcode - Arkansas 494
9.8 Latent Demand by Year - Florida 498
9.9 Cities Sorted by Rank - Florida 499
9.10 Cities Sorted by Zipcode - Florida 515
9.11 Latent Demand by Year - Georgia 531
9.12 Cities Sorted by Rank - Georgia 532
9.13 Cities Sorted by Zipcode - Georgia 539
9.14 Latent Demand by Year - Kentucky 546
9.15 Cities Sorted by Rank - Kentucky 547
9.16 Cities Sorted by Zipcode - Kentucky 551
9.17 Latent Demand by Year - Louisiana 555
9.18 Cities Sorted by Rank - Louisiana 556
9.19 Cities Sorted by Zipcode - Louisiana 561
9.20 Latent Demand by Year - Mississippi 566
9.21 Cities Sorted by Rank - Mississippi 567
9.22 Cities Sorted by Zipcode - Mississippi 570
9.23 Latent Demand by Year - North Carolina 573
9.24 Cities Sorted by Rank - North Carolina 574
9.25 Cities Sorted by Zipcode - North Carolina 581
9.26 Latent Demand by Year - South Carolina 590
9.27 Cities Sorted by Rank - South Carolina 591
9.28 Cities Sorted by Zipcode - South Carolina 596
9.29 Latent Demand by Year - Tennessee 601
9.30 Cities Sorted by Rank - Tennessee 602
9.31 Cities Sorted by Zipcode - Tennessee 607
9.32 Latent Demand by Year - Virginia 613
9.33 Cities Sorted by Rank - Virginia 614
9.34 Cities Sorted by Zipcode - Virginia 619
9.35 Latent Demand by Year - West Virginia 624
9.36 Cities Sorted by Rank - West Virginia 625
9.37 Cities Sorted by Zipcode - West Virginia 627
10 SOUTHWEST 629
10.1 Executive Summary 629
10.2 Latent Demand by Year - Arizona 630
10.3 Cities Sorted by Rank - Arizona 631
10.4 Cities Sorted by Zipcode - Arizona 634
10.5 Latent Demand by Year - New Mexico 638
10.6 Cities Sorted by Rank - New Mexico 639
10.7 Cities Sorted by Zipcode - New Mexico 641
10.8 Latent Demand by Year - Oklahoma 643
10.9 Cities Sorted by Rank - Oklahoma 644
10.10 Cities Sorted by Zipcode - Oklahoma 648
10.11 Latent Demand by Year - Texas 652
10.12 Cities Sorted by Rank - Texas 653
10.13 Cities Sorted by Zipcode - Texas 670
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 688
11.1 Disclaimers & Safe Harbor 688
11.2 ICON Group International, Inc. User Agreement Provisions 689

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.