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This econometric study covers the latent demand outlook for nonfat yogurt excluding frozen yogurt across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for nonfat yogurt excluding frozen yogurt. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for nonfat yogurt excluding frozen yogurt in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 121.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.4 Frequently Asked Questions (FAQ) 131.4.1 Category Definition 131.4.2 Units 131.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 Latent Demand in The US 183 FAR WEST 193.1 Executive Summary 193.2 Latent Demand by Year - Alaska 203.3 Cities Sorted by Rank - Alaska 213.4 Cities Sorted by Zipcode - Alaska 223.5 Latent Demand by Year - California 243.6 Cities Sorted by Rank - California 253.7 Cities Sorted by Zipcode - California 463.8 Latent Demand by Year - Hawaii 673.9 Cities Sorted by Rank - Hawaii 683.10 Cities Sorted by Zipcode - Hawaii 703.11 Latent Demand by Year - Nevada 733.12 Cities Sorted by Rank - Nevada 743.13 Cities Sorted by Zipcode - Nevada 753.14 Latent Demand by Year - Oregon 773.15 Cities Sorted by Rank - Oregon 783.16 Cities Sorted by Zipcode - Oregon 823.17 Latent Demand by Year - Washington 863.18 Cities Sorted by Rank - Washington 873.19 Cities Sorted by Zipcode - Washington 944 GREAT LAKES 1034.1 Executive Summary 1034.2 Latent Demand by Year - Illinois 1044.3 Cities Sorted by Rank - Illinois 1054.4 Cities Sorted by Zipcode - Illinois 1194.5 Latent Demand by Year - Indiana 1334.6 Cities Sorted by Rank - Indiana 1344.7 Cities Sorted by Zipcode - Indiana 1404.8 Latent Demand by Year - Michigan 1484.9 Cities Sorted by Rank - Michigan 1494.10 Cities Sorted by Zipcode - Michigan 1584.11 Latent Demand by Year - Ohio 1674.12 Cities Sorted by Rank - Ohio 1684.13 Cities Sorted by Zipcode - Ohio 1814.14 Latent Demand by Year - Wisconsin 1954.15 Cities Sorted by Rank - Wisconsin 1964.16 Cities Sorted by Zipcode - Wisconsin 2065 MID-ATLANTIC 2165.1 Executive Summary 2165.2 Latent Demand by Year - Delaware 2185.3 Cities Sorted by Rank - Delaware 2195.4 Cities Sorted by Zipcode - Delaware 2205.5 Latent Demand by Year - District of Columbia 2215.6 Cities Sorted by Rank - District of Columbia 2225.7 Cities Sorted by Zipcode - District of Columbia 2225.8 Latent Demand by Year - Maryland 2235.9 Cities Sorted by Rank - Maryland 2245.10 Cities Sorted by Zipcode - Maryland 2305.11 Latent Demand by Year - New Jersey 2375.12 Cities Sorted by Rank - New Jersey 2385.13 Cities Sorted by Zipcode - New Jersey 2475.14 Latent Demand by Year - New York 2585.15 Cities Sorted by Rank - New York 2595.16 Cities Sorted by Zipcode - New York 2845.17 Latent Demand by Year - Pennsylvania 3105.18 Cities Sorted by Rank - Pennsylvania 3115.19 Cities Sorted by Zipcode - Pennsylvania 3286 NEW ENGLAND 3456.1 Executive Summary 3456.2 Latent Demand by Year - Connecticut 3476.3 Cities Sorted by Rank - Connecticut 3486.4 Cities Sorted by Zipcode - Connecticut 3536.5 Latent Demand by Year - Maine 3586.6 Cities Sorted by Rank - Maine 3596.7 Cities Sorted by Zipcode - Maine 3646.8 Latent Demand by Year - Massachusetts 3706.9 Cities Sorted by Rank - Massachusetts 3716.10 Cities Sorted by Zipcode - Massachusetts 3796.11 Latent Demand by Year - New Hampshire 3896.12 Cities Sorted by Rank - New Hampshire 3906.13 Cities Sorted by Zipcode - New Hampshire 3946.14 Latent Demand by Year - Rhode Island 3986.15 Cities Sorted by Rank - Rhode Island 3996.16 Cities Sorted by Zipcode - Rhode Island 4006.17 Latent Demand by Year - Vermont 4026.18 Cities Sorted by Rank - Vermont 4036.19 Cities Sorted by Zipcode - Vermont 4057 PLAINS 4097.1 Executive Summary 4097.2 Latent Demand by Year - Iowa 4117.3 Cities Sorted by Rank - Iowa 4127.4 Cities Sorted by Zipcode - Iowa 4177.5 Latent Demand by Year - Kansas 4227.6 Cities Sorted by Rank - Kansas 4237.7 Cities Sorted by Zipcode - Kansas 4267.8 Latent Demand by Year - Minnesota 4307.9 Cities Sorted by Rank - Minnesota 4317.10 Cities Sorted by Zipcode - Minnesota 4387.11 Latent Demand by Year - Missouri 4457.12 Cities Sorted by Rank - Missouri 4467.13 Cities Sorted by Zipcode - Missouri 4527.14 Latent Demand by Year - Nebraska 4597.15 Cities Sorted by Rank - Nebraska 4607.16 Cities Sorted by Zipcode - Nebraska 4627.17 Latent Demand by Year - North Dakota 4647.18 Cities Sorted by Rank - North Dakota 4657.19 Cities Sorted by Zipcode - North Dakota 4657.20 Latent Demand by Year - South Dakota 4677.21 Cities Sorted by Rank - South Dakota 4687.22 Cities Sorted by Zipcode - South Dakota 4698 ROCKIES 4708.1 Executive Summary 4708.2 Latent Demand by Year - Colorado 4718.3 Cities Sorted by Rank - Colorado 4728.4 Cities Sorted by Zipcode - Colorado 4768.5 Latent Demand by Year - Idaho 4808.6 Cities Sorted by Rank - Idaho 4818.7 Cities Sorted by Zipcode - Idaho 4828.8 Latent Demand by Year - Montana 4858.9 Cities Sorted by Rank - Montana 4868.10 Cities Sorted by Zipcode - Montana 4878.11 Latent Demand by Year - Utah 4908.12 Cities Sorted by Rank - Utah 4918.13 Cities Sorted by Zipcode - Utah 4948.14 Latent Demand by Year - Wyoming 4988.15 Cities Sorted by Rank - Wyoming 4998.16 Cities Sorted by Zipcode - Wyoming 5009 SOUTHEAST 5019.1 Executive Summary 5019.2 Latent Demand by Year - Alabama 5039.3 Cities Sorted by Rank - Alabama 5049.4 Cities Sorted by Zipcode - Alabama 5099.5 Latent Demand by Year - Arkansas 5159.6 Cities Sorted by Rank - Arkansas 5169.7 Cities Sorted by Zipcode - Arkansas 5199.8 Latent Demand by Year - Florida 5239.9 Cities Sorted by Rank - Florida 5249.10 Cities Sorted by Zipcode - Florida 5409.11 Latent Demand by Year - Georgia 5569.12 Cities Sorted by Rank - Georgia 5579.13 Cities Sorted by Zipcode - Georgia 5649.14 Latent Demand by Year - Kentucky 5719.15 Cities Sorted by Rank - Kentucky 5729.16 Cities Sorted by Zipcode - Kentucky 5769.17 Latent Demand by Year - Louisiana 5819.18 Cities Sorted by Rank - Louisiana 5829.19 Cities Sorted by Zipcode - Louisiana 5879.20 Latent Demand by Year - Mississippi 5929.21 Cities Sorted by Rank - Mississippi 5939.22 Cities Sorted by Zipcode - Mississippi 5969.23 Latent Demand by Year - North Carolina 5999.24 Cities Sorted by Rank - North Carolina 6009.25 Cities Sorted by Zipcode - North Carolina 6079.26 Latent Demand by Year - South Carolina 6169.27 Cities Sorted by Rank - South Carolina 6179.28 Cities Sorted by Zipcode - South Carolina 6229.29 Latent Demand by Year - Tennessee 6279.30 Cities Sorted by Rank - Tennessee 6289.31 Cities Sorted by Zipcode - Tennessee 6339.32 Latent Demand by Year - Virginia 6399.33 Cities Sorted by Rank - Virginia 6409.34 Cities Sorted by Zipcode - Virginia 6459.35 Latent Demand by Year - West Virginia 6509.36 Cities Sorted by Rank - West Virginia 6519.37 Cities Sorted by Zipcode - West Virginia 65310 SOUTHWEST 65510.1 Executive Summary 65510.2 Latent Demand by Year - Arizona 65610.3 Cities Sorted by Rank - Arizona 65710.4 Cities Sorted by Zipcode - Arizona 66010.5 Latent Demand by Year - New Mexico 66510.6 Cities Sorted by Rank - New Mexico 66610.7 Cities Sorted by Zipcode - New Mexico 66810.8 Latent Demand by Year - Oklahoma 67010.9 Cities Sorted by Rank - Oklahoma 67110.10 Cities Sorted by Zipcode - Oklahoma 67510.11 Latent Demand by Year - Texas 67910.12 Cities Sorted by Rank - Texas 68010.13 Cities Sorted by Zipcode - Texas 69811 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 71711.1 Disclaimers & Safe Harbor 71711.2 ICON Group International, Inc. 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