The 2016-2021 Outlook for Perishable Sour Cream Substitutes in the United States

 Published On: Apr, 2015 |    No of Pages: 310 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for perishable sour cream substitutes across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 4,200 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for perishable sour cream substitutes. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for perishable sour cream substitutes in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 34
3.8 Latent Demand by Year - Hawaii 45
3.9 Cities Sorted by Rank - Hawaii 46
3.10 Cities Sorted by Zipcode - Hawaii 46
3.11 Latent Demand by Year - Nevada 48
3.12 Cities Sorted by Rank - Nevada 49
3.13 Cities Sorted by Zipcode - Nevada 49
3.14 Latent Demand by Year - Oregon 51
3.15 Cities Sorted by Rank - Oregon 52
3.16 Cities Sorted by Zipcode - Oregon 53
3.17 Latent Demand by Year - Washington 55
3.18 Cities Sorted by Rank - Washington 56
3.19 Cities Sorted by Zipcode - Washington 59
4 GREAT LAKES 62
4.1 Executive Summary 62
4.2 Latent Demand by Year - Illinois 63
4.3 Cities Sorted by Rank - Illinois 64
4.4 Cities Sorted by Zipcode - Illinois 69
4.5 Latent Demand by Year - Indiana 74
4.6 Cities Sorted by Rank - Indiana 75
4.7 Cities Sorted by Zipcode - Indiana 77
4.8 Latent Demand by Year - Michigan 79
4.9 Cities Sorted by Rank - Michigan 80
4.10 Cities Sorted by Zipcode - Michigan 83
4.11 Latent Demand by Year - Ohio 86
4.12 Cities Sorted by Rank - Ohio 87
4.13 Cities Sorted by Zipcode - Ohio 91
4.14 Latent Demand by Year - Wisconsin 96
4.15 Cities Sorted by Rank - Wisconsin 97
4.16 Cities Sorted by Zipcode - Wisconsin 99
5 MID-ATLANTIC 101
5.1 Executive Summary 101
5.2 Latent Demand by Year - Delaware 103
5.3 Cities Sorted by Rank - Delaware 104
5.4 Cities Sorted by Zipcode - Delaware 104
5.5 Latent Demand by Year - District of Columbia 105
5.6 Cities Sorted by Rank - District of Columbia 107
5.7 Cities Sorted by Zipcode - District of Columbia 107
5.8 Latent Demand by Year - Maryland 108
5.9 Cities Sorted by Rank - Maryland 109
5.10 Cities Sorted by Zipcode - Maryland 112
5.11 Latent Demand by Year - New Jersey 115
5.12 Cities Sorted by Rank - New Jersey 116
5.13 Cities Sorted by Zipcode - New Jersey 121
5.14 Latent Demand by Year - New York 126
5.15 Cities Sorted by Rank - New York 127
5.16 Cities Sorted by Zipcode - New York 133
5.17 Latent Demand by Year - Pennsylvania 139
5.18 Cities Sorted by Rank - Pennsylvania 140
5.19 Cities Sorted by Zipcode - Pennsylvania 144
6 NEW ENGLAND 148
6.1 Executive Summary 148
6.2 Latent Demand by Year - Connecticut 150
6.3 Cities Sorted by Rank - Connecticut 151
6.4 Cities Sorted by Zipcode - Connecticut 153
6.5 Latent Demand by Year - Maine 156
6.6 Cities Sorted by Rank - Maine 157
6.7 Cities Sorted by Zipcode - Maine 157
6.8 Latent Demand by Year - Massachusetts 158
6.9 Cities Sorted by Rank - Massachusetts 159
6.10 Cities Sorted by Zipcode - Massachusetts 162
6.11 Latent Demand by Year - New Hampshire 167
6.12 Cities Sorted by Rank - New Hampshire 168
6.13 Cities Sorted by Zipcode - New Hampshire 168
6.14 Latent Demand by Year - Rhode Island 169
6.15 Cities Sorted by Rank - Rhode Island 170
6.16 Cities Sorted by Zipcode - Rhode Island 171
6.17 Latent Demand by Year - Vermont 172
6.18 Cities Sorted by Rank - Vermont 173
6.19 Cities Sorted by Zipcode - Vermont 173
7 PLAINS 174
7.1 Executive Summary 174
7.2 Latent Demand by Year - Iowa 176
7.3 Cities Sorted by Rank - Iowa 177
7.4 Cities Sorted by Zipcode - Iowa 178
7.5 Latent Demand by Year - Kansas 179
7.6 Cities Sorted by Rank - Kansas 180
7.7 Cities Sorted by Zipcode - Kansas 181
7.8 Latent Demand by Year - Minnesota 182
7.9 Cities Sorted by Rank - Minnesota 183
7.10 Cities Sorted by Zipcode - Minnesota 185
7.11 Latent Demand by Year - Missouri 188
7.12 Cities Sorted by Rank - Missouri 189
7.13 Cities Sorted by Zipcode - Missouri 191
7.14 Latent Demand by Year - Nebraska 193
7.15 Cities Sorted by Rank - Nebraska 194
7.16 Cities Sorted by Zipcode - Nebraska 194
7.17 Latent Demand by Year - North Dakota 195
7.18 Cities Sorted by Rank - North Dakota 196
7.19 Cities Sorted by Zipcode - North Dakota 196
7.20 Latent Demand by Year - South Dakota 197
7.21 Cities Sorted by Rank - South Dakota 198
7.22 Cities Sorted by Zipcode - South Dakota 198
8 ROCKIES 199
8.1 Executive Summary 199
8.2 Latent Demand by Year - Colorado 200
8.3 Cities Sorted by Rank - Colorado 201
8.4 Cities Sorted by Zipcode - Colorado 202
8.5 Latent Demand by Year - Idaho 204
8.6 Cities Sorted by Rank - Idaho 205
8.7 Cities Sorted by Zipcode - Idaho 205
8.8 Latent Demand by Year - Montana 207
8.9 Cities Sorted by Rank - Montana 208
8.10 Cities Sorted by Zipcode - Montana 208
8.11 Latent Demand by Year - Utah 209
8.12 Cities Sorted by Rank - Utah 210
8.13 Cities Sorted by Zipcode - Utah 211
8.14 Latent Demand by Year - Wyoming 213
8.15 Cities Sorted by Rank - Wyoming 214
8.16 Cities Sorted by Zipcode - Wyoming 214
9 SOUTHEAST 215
9.1 Executive Summary 215
9.2 Latent Demand by Year - Alabama 217
9.3 Cities Sorted by Rank - Alabama 218
9.4 Cities Sorted by Zipcode - Alabama 219
9.5 Latent Demand by Year - Arkansas 222
9.6 Cities Sorted by Rank - Arkansas 223
9.7 Cities Sorted by Zipcode - Arkansas 224
9.8 Latent Demand by Year - Florida 225
9.9 Cities Sorted by Rank - Florida 226
9.10 Cities Sorted by Zipcode - Florida 232
9.11 Latent Demand by Year - Georgia 239
9.12 Cities Sorted by Rank - Georgia 240
9.13 Cities Sorted by Zipcode - Georgia 243
9.14 Latent Demand by Year - Kentucky 247
9.15 Cities Sorted by Rank - Kentucky 248
9.16 Cities Sorted by Zipcode - Kentucky 249
9.17 Latent Demand by Year - Louisiana 251
9.18 Cities Sorted by Rank - Louisiana 252
9.19 Cities Sorted by Zipcode - Louisiana 254
9.20 Latent Demand by Year - Mississippi 256
9.21 Cities Sorted by Rank - Mississippi 257
9.22 Cities Sorted by Zipcode - Mississippi 258
9.23 Latent Demand by Year - North Carolina 259
9.24 Cities Sorted by Rank - North Carolina 260
9.25 Cities Sorted by Zipcode - North Carolina 262
9.26 Latent Demand by Year - South Carolina 265
9.27 Cities Sorted by Rank - South Carolina 266
9.28 Cities Sorted by Zipcode - South Carolina 267
9.29 Latent Demand by Year - Tennessee 270
9.30 Cities Sorted by Rank - Tennessee 271
9.31 Cities Sorted by Zipcode - Tennessee 273
9.32 Latent Demand by Year - Virginia 275
9.33 Cities Sorted by Rank - Virginia 276
9.34 Cities Sorted by Zipcode - Virginia 279
9.35 Latent Demand by Year - West Virginia 282
9.36 Cities Sorted by Rank - West Virginia 283
9.37 Cities Sorted by Zipcode - West Virginia 284
10 SOUTHWEST 285
10.1 Executive Summary 285
10.2 Latent Demand by Year - Arizona 286
10.3 Cities Sorted by Rank - Arizona 287
10.4 Cities Sorted by Zipcode - Arizona 288
10.5 Latent Demand by Year - New Mexico 290
10.6 Cities Sorted by Rank - New Mexico 291
10.7 Cities Sorted by Zipcode - New Mexico 291
10.8 Latent Demand by Year - Oklahoma 292
10.9 Cities Sorted by Rank - Oklahoma 293
10.10 Cities Sorted by Zipcode - Oklahoma 294
10.11 Latent Demand by Year - Texas 295
10.12 Cities Sorted by Rank - Texas 296
10.13 Cities Sorted by Zipcode - Texas 302
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 308
11.1 Disclaimers & Safe Harbor 308
11.2 ICON Group International, Inc. User Agreement Provisions 309

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