The 2016-2021 Outlook for Take-Home Frozen Yogurt and Sorbet in the United States

 Published On: Apr, 2015 |    No of Pages: 718 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for take-home frozen yogurt and sorbet across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for take-home frozen yogurt and sorbet. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for take-home frozen yogurt and sorbet in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 25
3.6 Cities Sorted by Rank - California 26
3.7 Cities Sorted by Zipcode - California 47
3.8 Latent Demand by Year - Hawaii 68
3.9 Cities Sorted by Rank - Hawaii 69
3.10 Cities Sorted by Zipcode - Hawaii 71
3.11 Latent Demand by Year - Nevada 74
3.12 Cities Sorted by Rank - Nevada 75
3.13 Cities Sorted by Zipcode - Nevada 76
3.14 Latent Demand by Year - Oregon 78
3.15 Cities Sorted by Rank - Oregon 79
3.16 Cities Sorted by Zipcode - Oregon 83
3.17 Latent Demand by Year - Washington 87
3.18 Cities Sorted by Rank - Washington 88
3.19 Cities Sorted by Zipcode - Washington 95
4 GREAT LAKES 104
4.1 Executive Summary 104
4.2 Latent Demand by Year - Illinois 105
4.3 Cities Sorted by Rank - Illinois 106
4.4 Cities Sorted by Zipcode - Illinois 120
4.5 Latent Demand by Year - Indiana 134
4.6 Cities Sorted by Rank - Indiana 135
4.7 Cities Sorted by Zipcode - Indiana 141
4.8 Latent Demand by Year - Michigan 149
4.9 Cities Sorted by Rank - Michigan 150
4.10 Cities Sorted by Zipcode - Michigan 159
4.11 Latent Demand by Year - Ohio 168
4.12 Cities Sorted by Rank - Ohio 169
4.13 Cities Sorted by Zipcode - Ohio 182
4.14 Latent Demand by Year - Wisconsin 196
4.15 Cities Sorted by Rank - Wisconsin 197
4.16 Cities Sorted by Zipcode - Wisconsin 207
5 MID-ATLANTIC 217
5.1 Executive Summary 217
5.2 Latent Demand by Year - Delaware 219
5.3 Cities Sorted by Rank - Delaware 220
5.4 Cities Sorted by Zipcode - Delaware 221
5.5 Latent Demand by Year - District of Columbia 222
5.6 Cities Sorted by Rank - District of Columbia 223
5.7 Cities Sorted by Zipcode - District of Columbia 223
5.8 Latent Demand by Year - Maryland 224
5.9 Cities Sorted by Rank - Maryland 225
5.10 Cities Sorted by Zipcode - Maryland 231
5.11 Latent Demand by Year - New Jersey 238
5.12 Cities Sorted by Rank - New Jersey 239
5.13 Cities Sorted by Zipcode - New Jersey 248
5.14 Latent Demand by Year - New York 259
5.15 Cities Sorted by Rank - New York 260
5.16 Cities Sorted by Zipcode - New York 285
5.17 Latent Demand by Year - Pennsylvania 311
5.18 Cities Sorted by Rank - Pennsylvania 312
5.19 Cities Sorted by Zipcode - Pennsylvania 329
6 NEW ENGLAND 346
6.1 Executive Summary 346
6.2 Latent Demand by Year - Connecticut 348
6.3 Cities Sorted by Rank - Connecticut 349
6.4 Cities Sorted by Zipcode - Connecticut 354
6.5 Latent Demand by Year - Maine 359
6.6 Cities Sorted by Rank - Maine 360
6.7 Cities Sorted by Zipcode - Maine 365
6.8 Latent Demand by Year - Massachusetts 370
6.9 Cities Sorted by Rank - Massachusetts 371
6.10 Cities Sorted by Zipcode - Massachusetts 379
6.11 Latent Demand by Year - New Hampshire 389
6.12 Cities Sorted by Rank - New Hampshire 390
6.13 Cities Sorted by Zipcode - New Hampshire 394
6.14 Latent Demand by Year - Rhode Island 398
6.15 Cities Sorted by Rank - Rhode Island 399
6.16 Cities Sorted by Zipcode - Rhode Island 400
6.17 Latent Demand by Year - Vermont 402
6.18 Cities Sorted by Rank - Vermont 403
6.19 Cities Sorted by Zipcode - Vermont 405
7 PLAINS 409
7.1 Executive Summary 409
7.2 Latent Demand by Year - Iowa 411
7.3 Cities Sorted by Rank - Iowa 412
7.4 Cities Sorted by Zipcode - Iowa 417
7.5 Latent Demand by Year - Kansas 422
7.6 Cities Sorted by Rank - Kansas 423
7.7 Cities Sorted by Zipcode - Kansas 426
7.8 Latent Demand by Year - Minnesota 430
7.9 Cities Sorted by Rank - Minnesota 431
7.10 Cities Sorted by Zipcode - Minnesota 438
7.11 Latent Demand by Year - Missouri 445
7.12 Cities Sorted by Rank - Missouri 446
7.13 Cities Sorted by Zipcode - Missouri 452
7.14 Latent Demand by Year - Nebraska 459
7.15 Cities Sorted by Rank - Nebraska 460
7.16 Cities Sorted by Zipcode - Nebraska 462
7.17 Latent Demand by Year - North Dakota 464
7.18 Cities Sorted by Rank - North Dakota 465
7.19 Cities Sorted by Zipcode - North Dakota 465
7.20 Latent Demand by Year - South Dakota 467
7.21 Cities Sorted by Rank - South Dakota 468
7.22 Cities Sorted by Zipcode - South Dakota 469
8 ROCKIES 470
8.1 Executive Summary 470
8.2 Latent Demand by Year - Colorado 471
8.3 Cities Sorted by Rank - Colorado 472
8.4 Cities Sorted by Zipcode - Colorado 476
8.5 Latent Demand by Year - Idaho 480
8.6 Cities Sorted by Rank - Idaho 481
8.7 Cities Sorted by Zipcode - Idaho 482
8.8 Latent Demand by Year - Montana 485
8.9 Cities Sorted by Rank - Montana 486
8.10 Cities Sorted by Zipcode - Montana 487
8.11 Latent Demand by Year - Utah 490
8.12 Cities Sorted by Rank - Utah 491
8.13 Cities Sorted by Zipcode - Utah 494
8.14 Latent Demand by Year - Wyoming 498
8.15 Cities Sorted by Rank - Wyoming 499
8.16 Cities Sorted by Zipcode - Wyoming 500
9 SOUTHEAST 501
9.1 Executive Summary 501
9.2 Latent Demand by Year - Alabama 503
9.3 Cities Sorted by Rank - Alabama 504
9.4 Cities Sorted by Zipcode - Alabama 509
9.5 Latent Demand by Year - Arkansas 515
9.6 Cities Sorted by Rank - Arkansas 516
9.7 Cities Sorted by Zipcode - Arkansas 519
9.8 Latent Demand by Year - Florida 523
9.9 Cities Sorted by Rank - Florida 524
9.10 Cities Sorted by Zipcode - Florida 540
9.11 Latent Demand by Year - Georgia 556
9.12 Cities Sorted by Rank - Georgia 557
9.13 Cities Sorted by Zipcode - Georgia 564
9.14 Latent Demand by Year - Kentucky 571
9.15 Cities Sorted by Rank - Kentucky 572
9.16 Cities Sorted by Zipcode - Kentucky 576
9.17 Latent Demand by Year - Louisiana 581
9.18 Cities Sorted by Rank - Louisiana 582
9.19 Cities Sorted by Zipcode - Louisiana 587
9.20 Latent Demand by Year - Mississippi 592
9.21 Cities Sorted by Rank - Mississippi 593
9.22 Cities Sorted by Zipcode - Mississippi 596
9.23 Latent Demand by Year - North Carolina 599
9.24 Cities Sorted by Rank - North Carolina 600
9.25 Cities Sorted by Zipcode - North Carolina 607
9.26 Latent Demand by Year - South Carolina 616
9.27 Cities Sorted by Rank - South Carolina 617
9.28 Cities Sorted by Zipcode - South Carolina 622
9.29 Latent Demand by Year - Tennessee 627
9.30 Cities Sorted by Rank - Tennessee 628
9.31 Cities Sorted by Zipcode - Tennessee 633
9.32 Latent Demand by Year - Virginia 639
9.33 Cities Sorted by Rank - Virginia 640
9.34 Cities Sorted by Zipcode - Virginia 645
9.35 Latent Demand by Year - West Virginia 650
9.36 Cities Sorted by Rank - West Virginia 651
9.37 Cities Sorted by Zipcode - West Virginia 653
10 SOUTHWEST 655
10.1 Executive Summary 655
10.2 Latent Demand by Year - Arizona 656
10.3 Cities Sorted by Rank - Arizona 657
10.4 Cities Sorted by Zipcode - Arizona 660
10.5 Latent Demand by Year - New Mexico 665
10.6 Cities Sorted by Rank - New Mexico 666
10.7 Cities Sorted by Zipcode - New Mexico 668
10.8 Latent Demand by Year - Oklahoma 670
10.9 Cities Sorted by Rank - Oklahoma 671
10.10 Cities Sorted by Zipcode - Oklahoma 675
10.11 Latent Demand by Year - Texas 679
10.12 Cities Sorted by Rank - Texas 680
10.13 Cities Sorted by Zipcode - Texas 698
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 717
11.1 Disclaimers & Safe Harbor 717
11.2 ICON Group International, Inc. User Agreement Provisions 718

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