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This report was compiled according to methodology which aims to identify new
concepts that could influence consumer trends or have a future commercial
application in fast-moving consumer goods.
Features and benefits
-Consider emerging opportunities and threats in the fast-moving consumer goods
market and gain insight into potential future consumer behavior.
-Identify interesting new and emerging concepts, products, and ideas on offer in
retail, foodservice, online spaces, and beyond.
-Understand how new concepts and ideas fit into – or challenge – current
-Gain insight and inspiration for innovation programs and new product
Grass-fed meat and dairy is a more environmentally friendly and humane approach
to producing meat and dairy products than conventional methods like factory
farming. Research also shows that grass-fed meat and dairy products are
nutritionally superior and more healthful than products produced from grain-fed
Keywords: grass-fed, meat, dairy, factory farms, animal welfare, grain fed,
growth hormones, antibiotics, antibiotic resistance, carbon emissions, global
warming, omega-3, CLA, feedlot, cattle, clean label, pesticide, genetically
modified, GMO, pasture, sustainable, confinement dairy, superbugs, grazing,
yogurt, processed, free range, fast food.
Your key questions answered
-What does the term "grass-fed" mean, and how do definitions of the term tend to
-Grass-fed meat and dairy products are claimed to be nutritionally superior to
grain-fed products. In what ways are these products "better for you?"
-Global warming is increasingly associated with animal-based foods. Where does
the grass-fed concept come in with regard to this important issue?
-How can the grass-fed concept avoid hot button issues pertaining to
animal-based products like the use of growth hormones and antibiotics?
-What are some key challenges facing grass-fed meat and dairy going forward?