Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market

 Published On: Jul, 2014 |    No of Pages: 56 |  Published By: Canadean | Format: PDF
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Summary

Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Over half of Ice Cream consumption in France is driven by the pursuit of indulgence
• German consumers are not driven to seek healthier Ice Cream offerings, fearing a sacrifice in taste
• French consumers look to Ice Cream to help them relax and escape from their busy lives
• French consumers seek value, but are willing to trade-up pay more for indulgence
• French consumers are not motivated to buy products for ethical attributes alone

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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• Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups ""over"" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for France and nine other countries, to give a global context
• The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future

• Examples of international and France-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Ice Cream consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
The French Ice Cream market is driven by a desire for indulgence and innovative flavors
The French Ice Cream market is currently valued at EUR1.9 billion and will witness moderate growth in the next five years
Take-Home Ice Cream accounts for the highest share of volume consumption, with Impulse Ice Cream registering the fastest growth
There were 3.3 billion Ice Cream occasions in France with consumption higher among women and older consumers
The French Ice Cream market is forecast to register the highest growth among European nations, in value terms
There is high growth forecast among major European markets as the demand for Ice Cream increases

Demographic cohort consumption patterns
French women are marginally over-consuming Ice Cream over their male counterparts
Older Consumers and Pre-Mid-Lifers continue to over-consume Ice Cream in France
Both men and women can be classified as ‘heavy frequency’ consumers of Ice Creams
Tweens & Early Teens and Pre-Mid-Lifers are primarily ‘heavy frequency’ consumers of Ice Cream

Consumer trend analysis
Indulgence is the leading motivational factor in the French Ice Cream market
Consumer trends influencing Ice Cream consumption can be compared globally to highlight the degree of influence of each trend
The Changing Lifestyle mega-trend: French consumers seek Ice Creams that meet age-specific requirements caused by changes in their lifestage
The Connectivity mega-trend: Media can be used to promote other, more influential consumption motivators
The Convenience mega-trend: The Busy Lives of French consumers will drive the desire for Ice Cream as a snacking option
The Ethics mega-trend: Ice Cream consumption in France is not influenced by ethical concerns
The Experience & Enjoyment mega-trend: The desire for Indulgence is the leading motivator in the French Ice Cream market
The Health & Wellness mega-trend: Health concerns will have limited influence on the consumption of Ice Cream
The Individuality mega-trend: Consumers seek products that offer personal moments of escapism and relaxation
The Trust mega-trend: Confidence in the safety of Ice Cream and its production is high in France
The Value mega-trend: Consumers seek value both in terms of price and quality

Innovation examples
Manufacturers of Ice Cream are innovating across categories to the target the growing needs of French consumers
Global innovations on formulation and positioning can be a source of inspiration for French manufacturers

Recommended actions
Manufacturers should focus on providing innovative, indulgent flavors while positioning products geared towards convenience
Manufacturers should innovate to provide new flavor combinations paired with popular confectionery, along with functional offerings

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean


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