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Dairy product industry hot topics in 2014:
-On 15 Jan., 2014, Feihe International Inc. (Feihe Dairy) announced that it
would acquire Jilin Alfbeta Dairy Co., Ltd. (Alfbeta). Advantages in dairy
sources and distribution channels were said to be incentives for Feihe Dairy to
make the acquisition.
-On 27 Aug. 2014, Beingmate Baby & Child Food Co., Ltd. (Beingmate) announced
that Fonterra Co-operative Group (Fonterra) would acquire a 20% interest in the
company with an investment of USD15 million (NZD615 million), thus becoming the
2nd biggest shareholder in Beingmate.
-At the end of Feb. 2014, Inner Mongolia Yili Industrial Group Co., Ltd. (Yili)
announced cooperation with the Wageningen University and Research Center (WUR)
in setting up an R&D center in the Netherlands, which is a clear step forward
for Yili in its internationalization strategy.
In 2014, China's dairy industry continued to increase steadily, while the
overall quality of industry improved constantly, lots of hot events happened in
dairy industry, such as the M&A of Feihe Dairy and the cooperation between Inner
Mongolia Mengniu Dairy (Group) Co., Ltd. and Baidu.com. These events brought
great influences on the market and industry development.
Purpose of report:
To clearly describe the company dynamic of China's dairy industry in 2014, CCM
has collected lots of relevant information in various ways. In this report,
dynamic of these companies included competition, cooperation and project plan
has been described in detail.
What to report:
In this report, the company's dynamic in dairy industry has been analyzed
exhaustively from the following three aspects:
After the analysis of a series of company dynamic, it is forecasted that the
cooperation between enterprises or companies at home and abroad will strengthen
in dairy industry. From the point of competition, the M&A between dairy
enterprises will increase and the market dominance of large enterprises will be
2.1 Feihe Dairy acquired Alfbeta
2.2 Feihe Dairy paid attention to M&A
2.3 Tianrun Dairy acquired Tianao Farming
2.4 Beijing Sanyuan acquired three companies
3.1 Mengniu cooperated with Baidu.com: Cloud Farm
3.2 Fonterra cooperated with Beingmate
3.3 Arla Foods cooperated with Scient
3.4 Royal Dairy cooperated with Irish Dairy Board
4 Project plan
4.1 Junlebao Dairy entered into infant formula market
4.2 Yili set up overseas R&D center
4.3 Shengmu Farming listed in HK
4.4 Huishan Dairy entered into Eastern China market
LIST OF FIGURES
Figure 2.3-1 Sales mix of Tianrun Dairy, H1 2014
Figure 2.3-2 Performance of Tianhong Papermaking's Development, 2011-2013
Figure 3.2-1 Market share of infant formula in China, 2013
Figure 4.3-1 Shengmu Farming's financial performance, 2011-2013
Figure 4.3-2 Shengmu Farming's sales mix, 2011-2013