Consumer and Market Insights: Dairy & Soy Food in Belgium

 Published On: Jul, 2016 |    No of Pages: 118 |  Published By: Canadean | Format: PDF
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Summary

The Belgian Dairy & Soy Food market will register higher growth in value terms during 2015-2020 compared to 2010-2015, supported by recovering economy of Belgium and low inflation rates. The Cheese is the largest category by value and is also forecast to register the fastest growth both in value & volume terms during 2015-2020. Consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are driving sales in Belgium's Dairy & Soy Food market. Groupe Danone S.A., Dean Foods Company and Unilever Plc are the leading market players in the country.

Key Findings

• The Dairy & Soy Food market in Belgium will register higher growth in value terms during 2015-2020 compared to 2010-2015.

•  The Milk category has the highest volume share in the overall Dairy & Soy Food market.

•  The Cheese category is expected to register maximum gain in market share during 2015-2020.

• The Dairy & Soy Food market accounts for around one-fifth of the overall food retail sales by value in Belgium.

• Hypermarkets & Supermarkets is the leading distribution channel in the overall Dairy & Soy Food market.

• The Belgian Dairy & Soy Food market encounters high private label penetration.

Synopsis

Consumer and Market Insights report on the Dairy & Soy Food market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Bottle and others

Reasons To Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
• Retail and foodservice analysis –Key Takeaways

Market Overview and Consumer Demographics
• Value and volume analysis for the Belgian Dairy & Soy Food market
• Impact of exchange rate fluctuations on the Belgian Dairy & Soy Food market
• Degree of trade up/down in the Belgian Dairy & Soy Food market (Off-trade and On-trade)
• Volume analysis by category (On-trade and Off-trade analysis)
• Market value and growth rates, by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
• Volume consumption analysis by gender, age, education and urbanization –at category level
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in the Belgian Food market
• Leading distribution channels (value terms) in the Belgian Dairy & Soy Food market
• Leading distribution channels (value terms) by category

Competitive Landscape
• Market share of leading brands (in value and volume terms) by category and segment
• Penetration of private label by category in the Belgian Dairy & Soy Food market
• Private label growth (in value terms) compared to brands

Health and Wellness analysis
• Value of Health & Wellness claims by category
• Key Health & Wellness product attributes driving sales
• Key Health & Wellness consumer benefits driving sales
• Key Health & Wellness companies and market share

Packaging
• Dairy & Soy Food market by type of packaging material/container (in volume terms)
• Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
• Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development
• New products launched in the European Dairy & Soy Food market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Health & Wellness data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Health & Wellness definitions
• Methodology
• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (EUR and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 6:Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10:Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012-2015
Figure 18: Value of key Health & Wellness claims, by category, 2010-2020
Figure 19: Leading Health & Wellness companies by category, 2015
Figure 20: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 21:Growth in key packaging material, container, closure and outer type, 2015-2020


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