Consumer and Market Insights: Dairy & Soy Food in Bulgaria

 Published On: Jul, 2016 |    No of Pages: 119 |  Published By: Canadean | Format: PDF
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Summary

The Dairy & Soy Food market in Bulgaria is forecast to grow at a faster rate during 2015-2020 compared to 2010-2015, which is mainly influenced by rising GDP per capita. Cheese is the largest category in value terms and Yogurt is the largest in volume terms. The Drinkable Yogurt category is forecast to register fastest growth in value terms during 2015-2020. Convenience Stores is the leading distribution channel for Dairy & Soy Food products in the country. Danone, Activia and Vereia are some of the leading brands in the Bulgarian Dairy & Soy Food market.

Key Findings

 The Dairy & Soy Food market in Bulgaria is forecast to register higher growth at a CAGR of 7.6% in value terms during 2015-2020.

  The Yogurt category has the highest volume share of 37.0% in the overall Dairy & Soy Food market in 2015.

  The Soymilk Liquid segment is expected to gain maximum share growth within the Soymilk & Soy Drinks category.

 Hypermarkets & Supermarkets is the leading distribution channel in Cream and Drinkable Yogurt categories.

 The Drinkable Yogurt category registered the fastest private label growth at a CAGR of 21.2% during 2012-2015.

 Flexible Packaging is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis

Consumer and Market Insights report on the Dairy & Soy Food market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

 Market data: Overall market value and volume data with growth analysis for 2010-2020

 Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

 Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper & Board and others; container data for: Tub, Film, Cup and others.

Reasons To Buy

 Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

 Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

 Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction
Report Scope

Country Context
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis Key Takeaways

Market Overview, Consumer Demographics
Value and volume analysis for the Bulgarian Dairy & Soy Food market
Impact of exchange rate fluctuations on Dairy & Soy Food market
Degree of trade up/down in the Bulgarian Dairy & Soy Food market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization at category level
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in the Bulgarian Food market
Leading distribution channels (value terms) in the Bulgarian Dairy & Soy Food market
Leading distribution channels (value terms) by category

Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Bulgarian Dairy & Soy Food market
Private label growth (in value terms) compared to brands

Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share

Packaging
Dairy & Soy Food market by type of packaging material/container (in volume terms)
Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development
New products launched in the Bulgarian Dairy & Soy Food market

Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Methodology
About Canadean

List of Tables

Table 1: Country Indicators overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to BGN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (BGN and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior - Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012-2015
Figure 18: Value of key Health & Wellness claims, by category, 2010-2020
Figure 19: Leading Health & Wellness companies by category, 2015
Figure 20: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 21: Growth in key packaging material, container, closure and outer type, 2015-2020


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