Consumer and Market Insights: Dairy Market in New Zealand

 Published On: Jan, 2015 |    No of Pages: 59 |  Published By: Canadean | Format: PDF
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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of New Zealand’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy categories and their packaging.

Key Findings

• New Zealand’s Dairy market will register sluggish growth in sales during 2014-2019 compared to 2009–2014 in US$ terms.

• Milk is the largest category in terms of both value and volume in the Dairy market including on-trade consumption.

• Soymilk & Soydrinks is forecast to be the fastest growing category during 2014-2019.

• Anchor, Mainland and Meadow Fresh are some of the leading brands in the Dairy market in New Zealand

• Rigid Plastics Bottles will be the most used container type during 2014–2019.

Synopsis

This report is based on market data to provide a comprehensive brief of the Dairy market in New Zealand. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy

This overview of the Dairy Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market Overview
Market value and volume for the New Zealand Dairy market
Historical and projected consumption in the New Zealand Dairy market
Degree of trade up/down-trade in the New Zealand Dairy market
Market volume of New Zealand Dairy by category
Historical and project market value of New Zealand Dairy by category
Winners and losers in the New Zealand Dairy market
Average category level pricing in the New Zealand Dairy market
Segment share of the category and change in market share in the New Zealand Dairy market
Retail Landscape and Key Distribution Channels
Leading retailers in the New Zealand food market
Leading distribution channels in the New Zealand Dairy market
Leading distribution channels by category in the New Zealand Dairy market
Packaging
New Zealand Dairy market by type of packaging
New Zealand Dairy market by type of packaging closure/outer
New Zealand Dairy market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the New Zealand Dairy market
Private label performance compare to national brands in the New Zealand Dairy market
Leading brands in the New Zealand Dairy market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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