Consumer and Market Insights: Dairy Market in Romania

 Published On: Jan, 2015 |    No of Pages: 71 |  Published By: Canadean | Format: PDF
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This report brings together consumer insight and market data to provide a comprehensive brief of Romania’sDairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foodscategories and their packaging.

Key Findings

• Romania’sDairy market will register higher growth in US dollar terms during 2014-2019 compared to 2009–2014 Increased health concerns remain a major growth driverinDairy market in Romania.

• Milk is the largest category bothin terms of volume and valuein the Dairy market including on-trade consumption.

• Drinkable Yogurtis forecast to be the fastest growing category during 2014-2019.

• Napolact, Milli, Hochland,and Müllerare the leading brands in the Dairy Foods market in Romania.

• Tub, made up of Rigid Plastics, will be the most used container type during 2014–2019.


This report is based on market data to provide a comprehensive brief of the Dairy market in Romania. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categoriesfor the period 2009-2019.  The report also providesextensive brand share coverage,a snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy

This overview of the Dairy Market inRomania allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Romania market
Historical and projected consumption in the Romania market
Degree of trade up/down-trade in the Romania market
Market volume of Romania by category
Historical and project market value of Romania by category
Winners and losers in the Romania market
Segment share of the category and change in market share in the Romania market
Category level pricing in the Romania market
Retailer and packaging
Leading retailers in the Romania food market
Leading distribution channels in the Romania market
Leading distribution channels by category in the Romania market
Romania market by type of packaging
Romania market by type of packaging closure/outer
Romania market by type of packaging, forecasted
Private label performance compared to national brands in the Romania market
Leading companies in the Romania market by category
Leading brands in the Romania market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Romania market
How the trend is influencing consumption in the Romania market
How to target the trend in the Romania market
How the trend will evolve in the Romania market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Romania market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

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