Consumer and Market Insights: Dairy Market in Venezuela

 Published On: Jan, 2015 |    No of Pages: 57 |  Published By: Canadean | Format: PDF
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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings

• Venezuela’s Dairy market will register higher growth in sales during 2014-2019 compared to 2009–2014 in local currency terms. Increased health concerns will influence growth of Dairy market in Venezuela.

• Cheese is the most valuable category, whereas Milk is the largest category in terms of volume in the Dairy market for off-trade consumption.

• Cheese is forecast to be the fastest growing category during 2014-2019.

• Alpina, Parmalat, Mavesa and Frigurt are the leading brands in the Dairy Foods market in Venezuela

• Rigid Plastics Tub will be the most used container type during 2014–2019.

Synopsis

This report is based on market data to provide a comprehensive brief of the Dairy market in Venezuela. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy

This overview of the Dairy Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market Overview
Market value and volume for the Venezuela Dairy market
Historical and projected consumption in the Venezuela Dairy market
Degree of trade up/down-trade in the Venezuela Dairy market
Market volume of Venezuela Dairy by category
Historical and project market value of Venezuela Dairy by category
Winners and losers in the Venezuela Dairy market
Average category level pricing in the Venezuela Dairy market
Segment share of the category and change in market share in the Venezuela Dairy market
Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuela food market
Leading distribution channels in the Venezuela Dairy market
Leading distribution channels by category in the Venezuela Dairy market
Packaging
Venezuela Dairy market by type of packaging
Venezuela Dairy market by type of packaging closure/outer
Venezuela Dairy market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Venezuela Dairy market
Private label performance compare to national brands in the Venezuela Dairy market
Leading brands in the Venezuela Dairy market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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