Consumer and Market Insights: Dairy Market in Ireland

 Published On: Feb, 2015 |    No of Pages: 74 |  Published By: Canadean | Format: PDF
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This report brings together consumer insight and market data to provide a comprehensive brief of Ireland’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy categories and their packaging.

Key Findings

• The Irish Dairy Market is forecast for moderate growth, in value terms, during 2014-2019. Large working population with rising health concerns will continue to drive growth in the Dairy Market.

• Milk is the largest category, both in terms of value and volume in the Dairy market including on-trade consumption.

• Yogurt is forecast to be the fastest growing category during 2014-2019.

• Avonmore, Danone, Charleville, Alpro and Muller are the leading brands in the Dairy Foods market in Ireland

• Rigid Plastic will be the most used packaging material during 2014–2019.


The 2008 recession in Ireland negatively impacted the country?s employment rate and retail sales. However, under implementation of the National Recovery Plan, the economy is showing signs of recovery. This is illustrated by the Dairy Market growing at a CAGR of 3.2% in US$ terms during 2009-2014. It is forecast to register growth at a CAGR of 2.5% during 2014-2019. The Dairy Market is forecast to grow more in volume terms than value terms during 2014-2019.

Reasons To Buy

This overview of the Dairy Market in Ireland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Ireland market
Historical and projected consumption in the Ireland market
Degree of trade up/down-trade in the Ireland market
Market volume of Ireland by category
Historical and project market value of Ireland by category
Winners and losers in the Ireland market
Segment share of the category and change in market share in the Ireland market
Category level pricing in the Ireland market
Retailer and packaging
Leading retailers in the Ireland food market
Leading distribution channels in the Ireland market
Leading distribution channels by category in the Ireland market
Ireland market by type of packaging
Ireland market by type of packaging closure/outer
Ireland market by type of packaging, forecasted
Private label performance compared to national brands in the Ireland market
Leading companies in the Ireland market by category
Leading brands in the Ireland market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Ireland market
How the trend is influencing consumption in the Ireland market
How to target the trend in the Ireland market
How the trend will evolve in the Ireland market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Ireland market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

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