Consumer and Market Insights: Dairy Market in Poland

 Published On: Feb, 2015 |    No of Pages: 77 |  Published By: Canadean | Format: PDF
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This report brings together consumer insight and market data to provide a comprehensive brief of Poland’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy foods categories and their packaging.

Key Findings

• Poland’s Dairy market will register higher growth in volume sales compared to value sales during 2014-2019. High GDP per capita and low inflation will drive the growth of consumer packaged goods industry in Poland.

• Milk is the largest category in terms of volume and Cheese is the largest category in terms of value sales in the Dairy market, including on-trade consumption.

• Cheese and Fromage Frais & Quark categories are forecast to be the fastest growing category in terms of both off-trade and on-trade value during 2014-2019.

• Hochland, Danone, Laciate, Smakowita, Zott and Alpro are the leading brands in the Dairy foods market in Poland.

• Rigid Plastics Carton will be the most used container type during 2014–2019.


This report is based on market data to provide a comprehensive brief of the Dairy market in Poland. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy foods categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy

This overview of the Dairy Market in Poland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table of Contents

Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Poland market
Historical and projected consumption in the Poland market
Degree of trade up/down-trade in the Poland market
Market volume of Poland by category
Historical and project market value of Poland by category
Winners and losers in the Poland market
Segment share of the category and change in market share in the Poland market
Category level pricing in the Poland market
Retailer and packaging
Leading retailers in the Poland food market
Leading distribution channels in the Poland market
Leading distribution channels by category in the Poland market
Poland market by type of packaging
Poland market by type of packaging closure/outer
Poland market by type of packaging, forecasted
Private label performance compared to national brands in the Poland market
Leading companies in the Poland market by category
Leading brands in the Poland market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Poland market
How the trend is influencing consumption in the Poland market
How to target the trend in the Poland market
How the trend will evolve in the Poland market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Poland market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
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