Consumer and Market Insights: Dairy Market in South Africa

 Published On: Feb, 2015 |    No of Pages: 73 |  Published By: Canadean | Format: PDF
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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the South Africa’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings

• The Dairy market in South Africa offers significant growth prospects for manufacturers to introduce new products in the market.

• Milk is the largest category by value whilst Soymilk & Soydrinks will register fastest growth during 2014-2019.

• Hypermarkets & Supermarkets followed by Food & Drink Specialists are the preferred distribution channels for Dairy Foods products purchase.

• Can-Food is the most preferred container type in South Africa Dairy market followed by Carton.

Synopsis

This report brings together market data to provide a comprehensive brief of the Dairy market in South Africa and allows for the identification of key growth opportunities across major Dairy Foods categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Dairy market in South Africa.

Reasons To Buy

This overview of the consumer and market dynamics of South Africa Dairy market allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the South Africa market
Historical and projected consumption in the South Africa market
Degree of trade up/down-trade in the South Africa market
Market volume of South Africa by category
Historical and project market value of South Africa by category
Winners and losers in the South Africa market
Segment share of the category and change in market share in the South Africa market
Category level pricing in the South Africa market
Retailer and packaging
Leading retailers in the South Africa food market
Leading distribution channels in the South Africa market
Leading distribution channels by category in the South Africa market
South Africa market by type of packaging
South Africa market by type of packaging closure/outer
South Africa market by type of packaging, forecasted
Private label performance compared to national brands in the South Africa market
Leading companies in the South Africa market by category
Leading brands in the South Africa market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the South Africa market
How the trend is influencing consumption in the South Africa market
How to target the trend in the South Africa market
How the trend will evolve in the South Africa market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the South Africa market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

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