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ARLA FOODS: TRANSFORMATION INTO A GLOBAL GIANT
Arla: A brief history
Performance of the dairy market compared to revenues of Arla
Arla: Product diversification
Arla's increased presence in geographical markets
GROWTH OPPORTUNITIES FOR ARLA FOODS
Expansion in emerging markets
Growing private labels
Arla widens its offerings to lactose intolerant consumers
THREATS TO ARLA FOODS
Weak economic conditions in Europe, can adversely affect Arla's revenues
Poor consumer spending gives rise to supermarket own brands
Product recalls negatively impact Arla's brand
Arla: Proactive approach to opportunities and threats
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