Consumer and Market Insights: Dairy & Soy Food in Germany

 Published On: Jul, 2016 |    No of Pages: 200 |  Published By: Canadean | Format: PDF
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Summary

The German Dairy & Soy market is the largest among major European economies. However, the maturity of the market means it will register a slow CAGR of 0.4% over 2015-2020. While Milk will continue to remain the largest category on the market, the Butter & Spreadable Fats category is forecast to register the fastest growth, at a CAGR of 2.0% during 2015-2020. German consumers’ dairy consumption will be driven by the desire for affordable treats, meaning manufacturers need to come up with ever more indulgent solutions with justified pricing.

Key Findings

• The need for treating is the primary motivator of Dairy consumption in Germany

• Milk is the most consumed Dairy & Soy category in Germany

• 94% of German consumers consider Dairy private label products of the same or better quality

• The desire for value is especially important in the Cheese category

Synopsis

Consumer and Market Insights: Dairy & Soy Food in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

• Figures that showcase the number of times consumers of different age groups and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

• A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

• The degree of influence that Canadean’s20 key consumer trends have on Dairy & Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

• Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

• International and Germany-specific product innovation examples targeting key consumer needs – compare your products against the top performers

Reasons To Buy

• Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

• Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Germany’s Dairy and Soy market

• Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents

Introduction
•Report Scope

Country Context
•Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
•Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
•Value and volume analysis for the German Dairy & Soy Food market
•Impact of exchange rate fluctuations on the German Dairy & Soy Food market
•Degree of trade up/down in the German Dairy & Soy Food market (Off-trade and On-trade)
•Volume analysis by category (On-trade and Off-trade analysis)
•Market value and growth rates, by category
•Historic and forecast value analysis by category
•Winners and losers by categories with change in market share
•Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
•Volume consumption analysis by gender, age, education and urbanization – at category level
•Inter-country comparison of Average Price per Kg by category
•Top variants and pack size distribution analysis
•Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
•Leading retailers in the German Food market
•Leading distribution channels (value terms) in the German Dairy & Soy Food market
•Leading distribution channels (value terms) by category

Content Competitive Landscape
•Market share of leading brands (in value and volume terms) by category and segment
•Penetration of private label by category in the German Dairy & Soy Food market
•Private label growth (in value terms) compared to brands

Health and Wellness analysis
•Value of Health & Wellness claims by category
•Key Health & Wellness product attributes driving sales
•Key Health & Wellness consumer benefits driving sales
•Key Health & Wellness companies and market share

Packaging
•Dairy & Soy Food market by type of packaging material/container (in volume terms)
•Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
•Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
•Overall consumption occasions by age and gender in the German Dairy & Soy Food market
•Private Label consumption occasions by age and gender in the German Dairy & Soy Food market
•Under/Over-consumption levels in the German Dairy & Soy Food market by gender and age
•Consumption frequency by type of consumer in the German Dairy & Soy Food market by gender and age
•Private label consumption by age and gender and comparison to overall consumption levels in in the German Dairy & Soy Food market

Contents Consumer trend analysis
•Canadian's consumer trend framework and explanation of the sub-trends
•For key trends in German Dairy & Soy Food market:
•How the trend is influencing consumption in the German Dairy & Soy Food market
•How to target the trend in the German Dairy & Soy Food market
•How the trend will evolve in the German Dairy & Soy Food market
•Key target demographic and the rate at which the trend will evolve
•What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development
•New products launched in the German Dairy & Soy Food market
•New products launched in global Dairy & Soy Food market

Actions and Recommendations
•How to successfully target key trends in the German Dairy & Soy Food market

Appendix
•Country context
•Category value and volume data
•Consumer Demographics data
•Sector Overview
•Health & Wellness data
•Segment data
•Packaging data
•Category definitions
•Segment definitions
•Channel definitions
•Health & Wellness definitions
•Explanation of sub-trends
•Market Data Methodology.
•Consumer Data Methodology
•About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average price per kg comparison by categories
Table 10: Retailer price dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health & Wellness product attributes driving sales, 2015
Table 15: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
Figure 6:Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10:Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012-2015
Figure 18: Value of key Health & Wellness claims, by category, 2010-2020
Figure 19: Leading Health & Wellness companies by category, 2015
Figure 20: Packaging analysis –key packaging material, container, closure and outer, 2015
Figure 21:Growth in key packaging material, container, closure, and outer type 2015-2020
Figure 22: Consumption occasions by gender and age, 2015
Figure 23: Private label occasions by gender and age, 2015
Figure 24: Heavy, medium, or light consumption by gender, 2015
Figure 25: Heavy, medium, or light consumption by age, 2015
Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 27: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 28: Innovative new product launch –global and country specific List


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