Consumer and Market Insights: Dairy Market in Italy

 Published On: Mar, 2015 |    No of Pages: 134 |  Published By: Canadean | Format: PDF
Request Free Sample

Summary

Consumer and Market Insights: Dairy Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• The Dairy & Soy market in Italy is among the fastest growing in Western Europe

• This growth will be driven by Dairy’s health positioning, as consumers look for nutrients such as calcium or probiotics that meet age-specific needs, such as developing or maintain bone health

• However the recent weak economy has driven consumers to look for value-for-money products

• The nutritional needs of older consumers are especially important, as they eat almost a quarter of all Dairy & Soy products in Italy

Synopsis

Consumer and Market Insights: Dairy Market in Italy identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

• Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

• A study of market value and volumes over 2009–2019 for Italy, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

• The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

• Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

• Examples of international and Italy-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Dairy consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Italy Dairy market
Historical and projected sales in the Italy Dairy market
Degree of trade up/down-trade in the Italy Dairy market
Comparison of Italy Dairy market compared to other key countries
Market volume of Italy Dairy by category
Historical and project market value of Italy Dairy by category
Winners and losers in the Italy Dairy market
Segment share of the category and change in market share in the Italy Dairy market
Penetration of private label, by categories, in the Italy Dairy market
Private label performance compare to national brands in the Italy Dairy market
Leading companies in the Italy Dairy market by category
Leading brands in the Italy Dairy market by category
Retailer and packaging
Leading retailers in the Italy food market
Leading distribution channels in the Italy Dairy market
Leading distribution channels by category in the Italy Dairy market
Italy Dairy market by type of packaging
Italy Dairy market by type of packaging closure/outer
Italy Dairy market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Italy Dairy market
Private Label consumption occasions by age and gender in the Italy Dairy market
Under/Over-consumption levels in the Italy Dairy market by gender and age
Consumption frequency by type of consumer in the Italy Dairy market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Dairy market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Italy Dairy market
Market volume of the Italy Dairy market by category and trend
For leading trends in the Italy Dairy market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Italy Dairy market
How to target the trend in the Italy Dairy market
How the trend will evolve in the Italy Dairy market
Innovation examples
New product examples launched in the Italy Dairy market
New product examples launched in the global Dairy market
Actions and Recommendations
How to successfully target key trends in the Italy Dairy market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions


If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.