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Summary"Top Growth Opportunities: Hot Drinks in the US", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies.Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.Get access to - - Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why- A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period- White space analysis, to pinpoint attractive spaces in the market and the key actions to take- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future- Examples of international and US-specific product innovation targeting key consumer needsScope- The US has the third largest Hot Drinks sector, after China and Japan, by value globally, worth in excess of US$17.1 billion.- The US is politically stable, but there is uncertainty and division arising from the Trump presidency. This administration has taken a protectionist position, favoring domestic business and threatening imports with heavy tariffs. There has also been a move towards deregulation for businesses, although it is still unclear how this will manifest in the market.- Amongst the top ten Hot Drinks market, the US ranks eighth in terms of per capita expenditure in US$, larger than Malaysia and China. Further, the per capita expenditure on Hot Drinks products grew by a CAGR of 4.9% during 2011-2016.Reasons to buy- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Hot Drinks consumers.- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents1. Introducing a top growth market for Hot DrinksTop 10 global growth opportunities scoresTop global issuesAssessment against global strategic issuesGlobalData’s strategic issues mapPredicted future issues for the global sectorReward and risk assessmentOpportunity score - overviewConsumer spending trends - peer group comparisonsPolitical, Economic, Social, and Technological: AnalysisEnablers and inhibitors of growthRewards and opportunities for growthSummary of the market2. Market insight - identifying the opportunities to move intoMarket growth by categoryValue growth of the marketVolume growth of the marketLevel of premiumization by categoryCategory analysis - key drivers of change3. Retail and distribution insight - key channels and retailers driving growthHot Drinks retail channel shareKey Retail Channel trendsRoutes to marketDrivers of change in the sector4. Company and brand insight - the competitive landscape definedCategory fragmentationCompany and brand strengthPrivate label penetrationBrand share by leading supplierInternational and domestic brand analysisCompany and brand strength summary5. Consumer insight - who, what, when, where and whyStrategic issues mapKey consumer driver implicationsKey consumers trendsConsumer groupsKey Health & Wellness trendsConsumer trends summary6. Product and packaging insightsKey Product InsightsTrends and strategic issues - other notable product trendsKey product innovation case studiesKey Packaging InsightsTrends and strategic issuesProduct launch key takeouts7. White spaces and innovation opportunities - space to move intoGrowth segments to targetConsumer spaces to targetSegment opportunitiesProduct launch key takeoutsKey recommendations8. Appendix and DefinitionsList of TablesVisualization of 10 countries growth opportunitiesVisualization of 10 countries growth opportunities (continued)Reward and risk assessmentMarket value and split, 2011-2021Winners and losers by category, value, 2016-2021Volume growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Key consumption volume shares by consumer group, 2016Key consumption motivators by category, 2016Key consumption motivators by category, 2016 (continued)Top categories by volume and CAGR, 2011-2016List of FiguresMap of top opportunity marketsMap of top global issuesGlobal issue webGlobalData’s strategic issues mapAverage consumer spend, peer group comparisons, 2011-2021Market value and split, 2011-2021Value growth by category, 2011-2016 and 2016-2021Value market growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Value and volume growth by category, 2011-2021Fragmentation by category, 2011-2016Private label penetration and CAGR, 2011-2016Cumulative value share by brand, 2016Packaging materials volume share, 2016 & 2021Packaging closure materials volume share, 2016 & 2021Projected CAGR for top five categories by value, 2016-2021