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Summary"Top Growth Opportunities: Wine in China", provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for the wine market in China and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.Consumer and Market Insights: Top Growth Opportunities for Wine in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.Get access to - - Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Wine, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)- A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period- The degree of influence that the 20 key consumer trends identified by GlobalData have on savory snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future- Examples of international and China-specific product innovation targeting key consumer needsScope- China is one of the largest wine markets globally.- Strong Chinese economic data will continue to support value growth in the sector, however, a gradual saturation of the market will cause slow down in growth.- The Chinese wine market is dominated by the still wine category, which is also expected to record the fastest growth.Reasons to buy- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the China's Wine consumers.- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents1. Introducing a top growth market for WineTop 10 global growth opportunities scoresTop global issuesAssessment against global strategic issuesGlobalData’s strategic issues mapPredicted future issues for the global sectorReward and risk assessmentOpportunity score - overviewConsumer spending trends - peer group comparisonsPolitical, Economic, Social, and Technological: AnalysisEnablers and inhibitors of growthRewards and opportunities for growthSummary of the market2. Market insight - identifying the opportunities to move intoMarket growth by categoryValue growth of the marketVolume growth of the marketLevel of premiumization by categoryCategory analysis - key drivers of change3. Retail and distribution insight - key channels and retailers driving growthWine retail channel shareKey Retail Channel trendsRoutes to marketDrivers of change in the sector4. Company and brand insight - the competitive landscape definedCategory fragmentationCompany and brand strengthPrivate label penetrationBrand share by leading supplierCompany and brand strength summary5. Consumer insight - who, what, when, where and whyStrategic issues mapKey consumer driver implicationsKey consumers trendsConsumer groupsKey Health & Wellness trendsConsumer trends summary6. Product and packaging insightsKey Product InsightsTrends and strategic issues - other notable product trendsKey product innovation case studiesKey Packaging InsightsTrends and strategic issuesProduct launch key takeouts7. White spaces and innovation opportunities - space to move intoGrowth segments to targetConsumer spaces to targetSegment opportunitiesPrice dynamicsProduct launch key takeoutsKey recommendations8. Appendix and DefinitionsList of TablesVisualization of 10 countries growth opportunitiesVisualization of 10 countries growth opportunities (continued)Reward and risk assessmentMarket value and split, 2011-2021Winners and losers by category, value, 2016-2021Volume growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Key consumption volume shares by consumer group, 2016Key consumption motivators by category, 2016Top categories by volume and CAGR, 2011-2016Average price change by brand, 2016List of FiguresMap of top opportunity marketsMap of top global issuesGlobal issue webGlobalData’s strategic issues mapAverage consumer spend, peer group comparisons, 2011-2021Market value and split, 2011-2021Value growth by category, 2011-2016 and 2016-2021Value market growth by category, 2011-2021Winners and losers by category, volume, 2016-2021Value and volume growth by category, 2011-2021Fragmentation by category, 2011-2016Private label penetration and CAGR, 2011-2016Cumulative value share by brand, 2016Share of consumption volume influenced by trendStrategic issues map - What are the key consumer concerns?Packaging materials volume share, 2016 & 2021Packaging closure materials volume share, 2016 & 2021Projected CAGR for top five categories by value, 2016-2021Price change by category, 2016