The 2016-2021 Outlook for Lawn and Garden Biological Preparations in the United States

 Published On: Apr, 2015 |    No of Pages: 138 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for lawn and garden biological preparations across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 300 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for lawn and garden biological preparations. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for lawn and garden biological preparations in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 25
3.8 Latent Demand by Year - Hawaii 27
3.9 Cities Sorted by Rank - Hawaii 28
3.10 Cities Sorted by Zipcode - Hawaii 28
3.11 Latent Demand by Year - Nevada 29
3.12 Cities Sorted by Rank - Nevada 30
3.13 Cities Sorted by Zipcode - Nevada 30
3.14 Latent Demand by Year - Oregon 31
3.15 Cities Sorted by Rank - Oregon 32
3.16 Cities Sorted by Zipcode - Oregon 32
3.17 Latent Demand by Year - Washington 33
3.18 Cities Sorted by Rank - Washington 34
3.19 Cities Sorted by Zipcode - Washington 34
4 GREAT LAKES 35
4.1 Executive Summary 35
4.2 Latent Demand by Year - Illinois 36
4.3 Cities Sorted by Rank - Illinois 37
4.4 Cities Sorted by Zipcode - Illinois 37
4.5 Latent Demand by Year - Indiana 38
4.6 Cities Sorted by Rank - Indiana 39
4.7 Cities Sorted by Zipcode - Indiana 39
4.8 Latent Demand by Year - Michigan 40
4.9 Cities Sorted by Rank - Michigan 41
4.10 Cities Sorted by Zipcode - Michigan 41
4.11 Latent Demand by Year - Ohio 42
4.12 Cities Sorted by Rank - Ohio 43
4.13 Cities Sorted by Zipcode - Ohio 43
4.14 Latent Demand by Year - Wisconsin 44
4.15 Cities Sorted by Rank - Wisconsin 45
4.16 Cities Sorted by Zipcode - Wisconsin 45
5 MID-ATLANTIC 46
5.1 Executive Summary 46
5.2 Latent Demand by Year - Delaware 48
5.3 Cities Sorted by Rank - Delaware 49
5.4 Cities Sorted by Zipcode - Delaware 49
5.5 Latent Demand by Year - District of Columbia 49
5.6 Cities Sorted by Rank - District of Columbia 51
5.7 Cities Sorted by Zipcode - District of Columbia 51
5.8 Latent Demand by Year - Maryland 52
5.9 Cities Sorted by Rank - Maryland 53
5.10 Cities Sorted by Zipcode - Maryland 53
5.11 Latent Demand by Year - New Jersey 54
5.12 Cities Sorted by Rank - New Jersey 55
5.13 Cities Sorted by Zipcode - New Jersey 55
5.14 Latent Demand by Year - New York 56
5.15 Cities Sorted by Rank - New York 57
5.16 Cities Sorted by Zipcode - New York 57
5.17 Latent Demand by Year - Pennsylvania 58
5.18 Cities Sorted by Rank - Pennsylvania 59
5.19 Cities Sorted by Zipcode - Pennsylvania 59
6 NEW ENGLAND 60
6.1 Executive Summary 60
6.2 Latent Demand by Year - Connecticut 62
6.3 Cities Sorted by Rank - Connecticut 63
6.4 Cities Sorted by Zipcode - Connecticut 63
6.5 Latent Demand by Year - Maine 63
6.6 Cities Sorted by Rank - Maine 65
6.7 Cities Sorted by Zipcode - Maine 65
6.8 Latent Demand by Year - Massachusetts 66
6.9 Cities Sorted by Rank - Massachusetts 67
6.10 Cities Sorted by Zipcode - Massachusetts 67
6.11 Latent Demand by Year - New Hampshire 67
6.12 Cities Sorted by Rank - New Hampshire 69
6.13 Cities Sorted by Zipcode - New Hampshire 69
6.14 Latent Demand by Year - Rhode Island 70
6.15 Cities Sorted by Rank - Rhode Island 71
6.16 Cities Sorted by Zipcode - Rhode Island 71
6.17 Latent Demand by Year - Vermont 71
6.18 Cities Sorted by Rank - Vermont 73
6.19 Cities Sorted by Zipcode - Vermont 73
7 PLAINS 74
7.1 Executive Summary 74
7.2 Latent Demand by Year - Iowa 76
7.3 Cities Sorted by Rank - Iowa 77
7.4 Cities Sorted by Zipcode - Iowa 77
7.5 Latent Demand by Year - Kansas 78
7.6 Cities Sorted by Rank - Kansas 79
7.7 Cities Sorted by Zipcode - Kansas 79
7.8 Latent Demand by Year - Minnesota 80
7.9 Cities Sorted by Rank - Minnesota 81
7.10 Cities Sorted by Zipcode - Minnesota 81
7.11 Latent Demand by Year - Missouri 82
7.12 Cities Sorted by Rank - Missouri 83
7.13 Cities Sorted by Zipcode - Missouri 83
7.14 Latent Demand by Year - Nebraska 84
7.15 Cities Sorted by Rank - Nebraska 85
7.16 Cities Sorted by Zipcode - Nebraska 85
7.17 Latent Demand by Year - North Dakota 86
7.18 Cities Sorted by Rank - North Dakota 87
7.19 Cities Sorted by Zipcode - North Dakota 87
7.20 Latent Demand by Year - South Dakota 88
7.21 Cities Sorted by Rank - South Dakota 89
7.22 Cities Sorted by Zipcode - South Dakota 89
8 ROCKIES 90
8.1 Executive Summary 90
8.2 Latent Demand by Year - Colorado 91
8.3 Cities Sorted by Rank - Colorado 92
8.4 Cities Sorted by Zipcode - Colorado 92
8.5 Latent Demand by Year - Idaho 93
8.6 Cities Sorted by Rank - Idaho 94
8.7 Cities Sorted by Zipcode - Idaho 94
8.8 Latent Demand by Year - Montana 95
8.9 Cities Sorted by Rank - Montana 96
8.10 Cities Sorted by Zipcode - Montana 96
8.11 Latent Demand by Year - Utah 97
8.12 Cities Sorted by Rank - Utah 98
8.13 Cities Sorted by Zipcode - Utah 98
8.14 Latent Demand by Year - Wyoming 98
8.15 Cities Sorted by Rank - Wyoming 100
8.16 Cities Sorted by Zipcode - Wyoming 100
9 SOUTHEAST 101
9.1 Executive Summary 101
9.2 Latent Demand by Year - Alabama 103
9.3 Cities Sorted by Rank - Alabama 104
9.4 Cities Sorted by Zipcode - Alabama 104
9.5 Latent Demand by Year - Arkansas 105
9.6 Cities Sorted by Rank - Arkansas 106
9.7 Cities Sorted by Zipcode - Arkansas 106
9.8 Latent Demand by Year - Florida 107
9.9 Cities Sorted by Rank - Florida 108
9.10 Cities Sorted by Zipcode - Florida 108
9.11 Latent Demand by Year - Georgia 109
9.12 Cities Sorted by Rank - Georgia 110
9.13 Cities Sorted by Zipcode - Georgia 110
9.14 Latent Demand by Year - Kentucky 111
9.15 Cities Sorted by Rank - Kentucky 112
9.16 Cities Sorted by Zipcode - Kentucky 112
9.17 Latent Demand by Year - Louisiana 113
9.18 Cities Sorted by Rank - Louisiana 114
9.19 Cities Sorted by Zipcode - Louisiana 114
9.20 Latent Demand by Year - Mississippi 115
9.21 Cities Sorted by Rank - Mississippi 116
9.22 Cities Sorted by Zipcode - Mississippi 116
9.23 Latent Demand by Year - North Carolina 117
9.24 Cities Sorted by Rank - North Carolina 118
9.25 Cities Sorted by Zipcode - North Carolina 118
9.26 Latent Demand by Year - South Carolina 119
9.27 Cities Sorted by Rank - South Carolina 120
9.28 Cities Sorted by Zipcode - South Carolina 120
9.29 Latent Demand by Year - Tennessee 121
9.30 Cities Sorted by Rank - Tennessee 122
9.31 Cities Sorted by Zipcode - Tennessee 122
9.32 Latent Demand by Year - Virginia 123
9.33 Cities Sorted by Rank - Virginia 124
9.34 Cities Sorted by Zipcode - Virginia 124
9.35 Latent Demand by Year - West Virginia 124
9.36 Cities Sorted by Rank - West Virginia 126
9.37 Cities Sorted by Zipcode - West Virginia 126
10 SOUTHWEST 127
10.1 Executive Summary 127
10.2 Latent Demand by Year - Arizona 128
10.3 Cities Sorted by Rank - Arizona 129
10.4 Cities Sorted by Zipcode - Arizona 129
10.5 Latent Demand by Year - New Mexico 130
10.6 Cities Sorted by Rank - New Mexico 131
10.7 Cities Sorted by Zipcode - New Mexico 131
10.8 Latent Demand by Year - Oklahoma 132
10.9 Cities Sorted by Rank - Oklahoma 133
10.10 Cities Sorted by Zipcode - Oklahoma 133
10.11 Latent Demand by Year - Texas 134
10.12 Cities Sorted by Rank - Texas 135
10.13 Cities Sorted by Zipcode - Texas 136
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 137
11.1 Disclaimers & Safe Harbor 137
11.2 ICON Group International, Inc. User Agreement Provisions 138

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