The 2016-2021 Outlook for Frozen Asparagus in the United States

 Published On: Apr, 2015 |    No of Pages: 349 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for frozen asparagus across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 5,000 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for frozen asparagus. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for frozen asparagus in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 22
3.5 Latent Demand by Year - California 23
3.6 Cities Sorted by Rank - California 24
3.7 Cities Sorted by Zipcode - California 36
3.8 Latent Demand by Year - Hawaii 48
3.9 Cities Sorted by Rank - Hawaii 49
3.10 Cities Sorted by Zipcode - Hawaii 50
3.11 Latent Demand by Year - Nevada 51
3.12 Cities Sorted by Rank - Nevada 52
3.13 Cities Sorted by Zipcode - Nevada 52
3.14 Latent Demand by Year - Oregon 54
3.15 Cities Sorted by Rank - Oregon 55
3.16 Cities Sorted by Zipcode - Oregon 56
3.17 Latent Demand by Year - Washington 59
3.18 Cities Sorted by Rank - Washington 60
3.19 Cities Sorted by Zipcode - Washington 63
4 GREAT LAKES 67
4.1 Executive Summary 67
4.2 Latent Demand by Year - Illinois 68
4.3 Cities Sorted by Rank - Illinois 69
4.4 Cities Sorted by Zipcode - Illinois 75
4.5 Latent Demand by Year - Indiana 81
4.6 Cities Sorted by Rank - Indiana 82
4.7 Cities Sorted by Zipcode - Indiana 84
4.8 Latent Demand by Year - Michigan 86
4.9 Cities Sorted by Rank - Michigan 87
4.10 Cities Sorted by Zipcode - Michigan 90
4.11 Latent Demand by Year - Ohio 94
4.12 Cities Sorted by Rank - Ohio 95
4.13 Cities Sorted by Zipcode - Ohio 100
4.14 Latent Demand by Year - Wisconsin 105
4.15 Cities Sorted by Rank - Wisconsin 106
4.16 Cities Sorted by Zipcode - Wisconsin 108
5 MID-ATLANTIC 112
5.1 Executive Summary 112
5.2 Latent Demand by Year - Delaware 114
5.3 Cities Sorted by Rank - Delaware 115
5.4 Cities Sorted by Zipcode - Delaware 116
5.5 Latent Demand by Year - District of Columbia 116
5.6 Cities Sorted by Rank - District of Columbia 118
5.7 Cities Sorted by Zipcode - District of Columbia 118
5.8 Latent Demand by Year - Maryland 119
5.9 Cities Sorted by Rank - Maryland 120
5.10 Cities Sorted by Zipcode - Maryland 123
5.11 Latent Demand by Year - New Jersey 127
5.12 Cities Sorted by Rank - New Jersey 128
5.13 Cities Sorted by Zipcode - New Jersey 133
5.14 Latent Demand by Year - New York 140
5.15 Cities Sorted by Rank - New York 141
5.16 Cities Sorted by Zipcode - New York 148
5.17 Latent Demand by Year - Pennsylvania 155
5.18 Cities Sorted by Rank - Pennsylvania 156
5.19 Cities Sorted by Zipcode - Pennsylvania 161
6 NEW ENGLAND 167
6.1 Executive Summary 167
6.2 Latent Demand by Year - Connecticut 169
6.3 Cities Sorted by Rank - Connecticut 170
6.4 Cities Sorted by Zipcode - Connecticut 172
6.5 Latent Demand by Year - Maine 176
6.6 Cities Sorted by Rank - Maine 177
6.7 Cities Sorted by Zipcode - Maine 177
6.8 Latent Demand by Year - Massachusetts 178
6.9 Cities Sorted by Rank - Massachusetts 179
6.10 Cities Sorted by Zipcode - Massachusetts 183
6.11 Latent Demand by Year - New Hampshire 187
6.12 Cities Sorted by Rank - New Hampshire 188
6.13 Cities Sorted by Zipcode - New Hampshire 189
6.14 Latent Demand by Year - Rhode Island 190
6.15 Cities Sorted by Rank - Rhode Island 191
6.16 Cities Sorted by Zipcode - Rhode Island 192
6.17 Latent Demand by Year - Vermont 193
6.18 Cities Sorted by Rank - Vermont 194
6.19 Cities Sorted by Zipcode - Vermont 194
7 PLAINS 195
7.1 Executive Summary 195
7.2 Latent Demand by Year - Iowa 197
7.3 Cities Sorted by Rank - Iowa 198
7.4 Cities Sorted by Zipcode - Iowa 199
7.5 Latent Demand by Year - Kansas 201
7.6 Cities Sorted by Rank - Kansas 202
7.7 Cities Sorted by Zipcode - Kansas 203
7.8 Latent Demand by Year - Minnesota 204
7.9 Cities Sorted by Rank - Minnesota 205
7.10 Cities Sorted by Zipcode - Minnesota 208
7.11 Latent Demand by Year - Missouri 211
7.12 Cities Sorted by Rank - Missouri 212
7.13 Cities Sorted by Zipcode - Missouri 214
7.14 Latent Demand by Year - Nebraska 218
7.15 Cities Sorted by Rank - Nebraska 219
7.16 Cities Sorted by Zipcode - Nebraska 219
7.17 Latent Demand by Year - North Dakota 221
7.18 Cities Sorted by Rank - North Dakota 222
7.19 Cities Sorted by Zipcode - North Dakota 222
7.20 Latent Demand by Year - South Dakota 223
7.21 Cities Sorted by Rank - South Dakota 224
7.22 Cities Sorted by Zipcode - South Dakota 224
8 ROCKIES 225
8.1 Executive Summary 225
8.2 Latent Demand by Year - Colorado 226
8.3 Cities Sorted by Rank - Colorado 227
8.4 Cities Sorted by Zipcode - Colorado 229
8.5 Latent Demand by Year - Idaho 231
8.6 Cities Sorted by Rank - Idaho 232
8.7 Cities Sorted by Zipcode - Idaho 232
8.8 Latent Demand by Year - Montana 234
8.9 Cities Sorted by Rank - Montana 235
8.10 Cities Sorted by Zipcode - Montana 235
8.11 Latent Demand by Year - Utah 236
8.12 Cities Sorted by Rank - Utah 237
8.13 Cities Sorted by Zipcode - Utah 238
8.14 Latent Demand by Year - Wyoming 240
8.15 Cities Sorted by Rank - Wyoming 241
8.16 Cities Sorted by Zipcode - Wyoming 241
9 SOUTHEAST 243
9.1 Executive Summary 243
9.2 Latent Demand by Year - Alabama 245
9.3 Cities Sorted by Rank - Alabama 246
9.4 Cities Sorted by Zipcode - Alabama 248
9.5 Latent Demand by Year - Arkansas 250
9.6 Cities Sorted by Rank - Arkansas 251
9.7 Cities Sorted by Zipcode - Arkansas 252
9.8 Latent Demand by Year - Florida 253
9.9 Cities Sorted by Rank - Florida 254
9.10 Cities Sorted by Zipcode - Florida 261
9.11 Latent Demand by Year - Georgia 269
9.12 Cities Sorted by Rank - Georgia 270
9.13 Cities Sorted by Zipcode - Georgia 274
9.14 Latent Demand by Year - Kentucky 278
9.15 Cities Sorted by Rank - Kentucky 279
9.16 Cities Sorted by Zipcode - Kentucky 280
9.17 Latent Demand by Year - Louisiana 283
9.18 Cities Sorted by Rank - Louisiana 284
9.19 Cities Sorted by Zipcode - Louisiana 286
9.20 Latent Demand by Year - Mississippi 289
9.21 Cities Sorted by Rank - Mississippi 290
9.22 Cities Sorted by Zipcode - Mississippi 291
9.23 Latent Demand by Year - North Carolina 293
9.24 Cities Sorted by Rank - North Carolina 294
9.25 Cities Sorted by Zipcode - North Carolina 297
9.26 Latent Demand by Year - South Carolina 300
9.27 Cities Sorted by Rank - South Carolina 301
9.28 Cities Sorted by Zipcode - South Carolina 303
9.29 Latent Demand by Year - Tennessee 305
9.30 Cities Sorted by Rank - Tennessee 306
9.31 Cities Sorted by Zipcode - Tennessee 308
9.32 Latent Demand by Year - Virginia 310
9.33 Cities Sorted by Rank - Virginia 311
9.34 Cities Sorted by Zipcode - Virginia 314
9.35 Latent Demand by Year - West Virginia 318
9.36 Cities Sorted by Rank - West Virginia 319
9.37 Cities Sorted by Zipcode - West Virginia 320
10 SOUTHWEST 321
10.1 Executive Summary 321
10.2 Latent Demand by Year - Arizona 322
10.3 Cities Sorted by Rank - Arizona 323
10.4 Cities Sorted by Zipcode - Arizona 324
10.5 Latent Demand by Year - New Mexico 326
10.6 Cities Sorted by Rank - New Mexico 327
10.7 Cities Sorted by Zipcode - New Mexico 328
10.8 Latent Demand by Year - Oklahoma 329
10.9 Cities Sorted by Rank - Oklahoma 330
10.10 Cities Sorted by Zipcode - Oklahoma 331
10.11 Latent Demand by Year - Texas 333
10.12 Cities Sorted by Rank - Texas 334
10.13 Cities Sorted by Zipcode - Texas 340
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 348
11.1 Disclaimers & Safe Harbor 348
11.2 ICON Group International, Inc. User Agreement Provisions 349

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