The 2016-2021 Outlook for Frozen Egg Rolls in the United States

 Published On: Apr, 2015 |    No of Pages: 690 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for frozen egg rolls across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,100 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for frozen egg rolls. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for frozen egg rolls in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 25
3.6 Cities Sorted by Rank - California 26
3.7 Cities Sorted by Zipcode - California 46
3.8 Latent Demand by Year - Hawaii 66
3.9 Cities Sorted by Rank - Hawaii 67
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 71
3.12 Cities Sorted by Rank - Nevada 72
3.13 Cities Sorted by Zipcode - Nevada 73
3.14 Latent Demand by Year - Oregon 75
3.15 Cities Sorted by Rank - Oregon 76
3.16 Cities Sorted by Zipcode - Oregon 80
3.17 Latent Demand by Year - Washington 84
3.18 Cities Sorted by Rank - Washington 85
3.19 Cities Sorted by Zipcode - Washington 92
4 GREAT LAKES 100
4.1 Executive Summary 100
4.2 Latent Demand by Year - Illinois 101
4.3 Cities Sorted by Rank - Illinois 102
4.4 Cities Sorted by Zipcode - Illinois 115
4.5 Latent Demand by Year - Indiana 129
4.6 Cities Sorted by Rank - Indiana 130
4.7 Cities Sorted by Zipcode - Indiana 136
4.8 Latent Demand by Year - Michigan 143
4.9 Cities Sorted by Rank - Michigan 144
4.10 Cities Sorted by Zipcode - Michigan 152
4.11 Latent Demand by Year - Ohio 162
4.12 Cities Sorted by Rank - Ohio 163
4.13 Cities Sorted by Zipcode - Ohio 176
4.14 Latent Demand by Year - Wisconsin 189
4.15 Cities Sorted by Rank - Wisconsin 190
4.16 Cities Sorted by Zipcode - Wisconsin 199
5 MID-ATLANTIC 208
5.1 Executive Summary 208
5.2 Latent Demand by Year - Delaware 210
5.3 Cities Sorted by Rank - Delaware 211
5.4 Cities Sorted by Zipcode - Delaware 212
5.5 Latent Demand by Year - District of Columbia 213
5.6 Cities Sorted by Rank - District of Columbia 214
5.7 Cities Sorted by Zipcode - District of Columbia 214
5.8 Latent Demand by Year - Maryland 215
5.9 Cities Sorted by Rank - Maryland 216
5.10 Cities Sorted by Zipcode - Maryland 222
5.11 Latent Demand by Year - New Jersey 229
5.12 Cities Sorted by Rank - New Jersey 230
5.13 Cities Sorted by Zipcode - New Jersey 239
5.14 Latent Demand by Year - New York 250
5.15 Cities Sorted by Rank - New York 251
5.16 Cities Sorted by Zipcode - New York 274
5.17 Latent Demand by Year - Pennsylvania 297
5.18 Cities Sorted by Rank - Pennsylvania 298
5.19 Cities Sorted by Zipcode - Pennsylvania 314
6 NEW ENGLAND 332
6.1 Executive Summary 332
6.2 Latent Demand by Year - Connecticut 334
6.3 Cities Sorted by Rank - Connecticut 335
6.4 Cities Sorted by Zipcode - Connecticut 339
6.5 Latent Demand by Year - Maine 345
6.6 Cities Sorted by Rank - Maine 346
6.7 Cities Sorted by Zipcode - Maine 350
6.8 Latent Demand by Year - Massachusetts 354
6.9 Cities Sorted by Rank - Massachusetts 355
6.10 Cities Sorted by Zipcode - Massachusetts 363
6.11 Latent Demand by Year - New Hampshire 371
6.12 Cities Sorted by Rank - New Hampshire 372
6.13 Cities Sorted by Zipcode - New Hampshire 375
6.14 Latent Demand by Year - Rhode Island 379
6.15 Cities Sorted by Rank - Rhode Island 380
6.16 Cities Sorted by Zipcode - Rhode Island 381
6.17 Latent Demand by Year - Vermont 382
6.18 Cities Sorted by Rank - Vermont 383
6.19 Cities Sorted by Zipcode - Vermont 385
7 PLAINS 388
7.1 Executive Summary 388
7.2 Latent Demand by Year - Iowa 390
7.3 Cities Sorted by Rank - Iowa 391
7.4 Cities Sorted by Zipcode - Iowa 396
7.5 Latent Demand by Year - Kansas 401
7.6 Cities Sorted by Rank - Kansas 402
7.7 Cities Sorted by Zipcode - Kansas 405
7.8 Latent Demand by Year - Minnesota 409
7.9 Cities Sorted by Rank - Minnesota 410
7.10 Cities Sorted by Zipcode - Minnesota 417
7.11 Latent Demand by Year - Missouri 424
7.12 Cities Sorted by Rank - Missouri 425
7.13 Cities Sorted by Zipcode - Missouri 431
7.14 Latent Demand by Year - Nebraska 438
7.15 Cities Sorted by Rank - Nebraska 439
7.16 Cities Sorted by Zipcode - Nebraska 441
7.17 Latent Demand by Year - North Dakota 443
7.18 Cities Sorted by Rank - North Dakota 444
7.19 Cities Sorted by Zipcode - North Dakota 444
7.20 Latent Demand by Year - South Dakota 446
7.21 Cities Sorted by Rank - South Dakota 447
7.22 Cities Sorted by Zipcode - South Dakota 448
8 ROCKIES 449
8.1 Executive Summary 449
8.2 Latent Demand by Year - Colorado 450
8.3 Cities Sorted by Rank - Colorado 451
8.4 Cities Sorted by Zipcode - Colorado 455
8.5 Latent Demand by Year - Idaho 459
8.6 Cities Sorted by Rank - Idaho 460
8.7 Cities Sorted by Zipcode - Idaho 461
8.8 Latent Demand by Year - Montana 464
8.9 Cities Sorted by Rank - Montana 465
8.10 Cities Sorted by Zipcode - Montana 466
8.11 Latent Demand by Year - Utah 468
8.12 Cities Sorted by Rank - Utah 469
8.13 Cities Sorted by Zipcode - Utah 472
8.14 Latent Demand by Year - Wyoming 475
8.15 Cities Sorted by Rank - Wyoming 476
8.16 Cities Sorted by Zipcode - Wyoming 477
9 SOUTHEAST 478
9.1 Executive Summary 478
9.2 Latent Demand by Year - Alabama 480
9.3 Cities Sorted by Rank - Alabama 481
9.4 Cities Sorted by Zipcode - Alabama 486
9.5 Latent Demand by Year - Arkansas 491
9.6 Cities Sorted by Rank - Arkansas 492
9.7 Cities Sorted by Zipcode - Arkansas 495
9.8 Latent Demand by Year - Florida 499
9.9 Cities Sorted by Rank - Florida 500
9.10 Cities Sorted by Zipcode - Florida 516
9.11 Latent Demand by Year - Georgia 532
9.12 Cities Sorted by Rank - Georgia 533
9.13 Cities Sorted by Zipcode - Georgia 540
9.14 Latent Demand by Year - Kentucky 547
9.15 Cities Sorted by Rank - Kentucky 548
9.16 Cities Sorted by Zipcode - Kentucky 552
9.17 Latent Demand by Year - Louisiana 556
9.18 Cities Sorted by Rank - Louisiana 557
9.19 Cities Sorted by Zipcode - Louisiana 562
9.20 Latent Demand by Year - Mississippi 567
9.21 Cities Sorted by Rank - Mississippi 568
9.22 Cities Sorted by Zipcode - Mississippi 571
9.23 Latent Demand by Year - North Carolina 574
9.24 Cities Sorted by Rank - North Carolina 575
9.25 Cities Sorted by Zipcode - North Carolina 582
9.26 Latent Demand by Year - South Carolina 591
9.27 Cities Sorted by Rank - South Carolina 592
9.28 Cities Sorted by Zipcode - South Carolina 597
9.29 Latent Demand by Year - Tennessee 602
9.30 Cities Sorted by Rank - Tennessee 603
9.31 Cities Sorted by Zipcode - Tennessee 608
9.32 Latent Demand by Year - Virginia 614
9.33 Cities Sorted by Rank - Virginia 615
9.34 Cities Sorted by Zipcode - Virginia 620
9.35 Latent Demand by Year - West Virginia 625
9.36 Cities Sorted by Rank - West Virginia 626
9.37 Cities Sorted by Zipcode - West Virginia 628
10 SOUTHWEST 630
10.1 Executive Summary 630
10.2 Latent Demand by Year - Arizona 631
10.3 Cities Sorted by Rank - Arizona 632
10.4 Cities Sorted by Zipcode - Arizona 635
10.5 Latent Demand by Year - New Mexico 639
10.6 Cities Sorted by Rank - New Mexico 640
10.7 Cities Sorted by Zipcode - New Mexico 642
10.8 Latent Demand by Year - Oklahoma 644
10.9 Cities Sorted by Rank - Oklahoma 645
10.10 Cities Sorted by Zipcode - Oklahoma 649
10.11 Latent Demand by Year - Texas 653
10.12 Cities Sorted by Rank - Texas 654
10.13 Cities Sorted by Zipcode - Texas 671
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 689
11.1 Disclaimers & Safe Harbor 689
11.2 ICON Group International, Inc. User Agreement Provisions 690

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