East African Breweries Ltd in Alcoholic Drinks (Kenya)

 Published On: Aug, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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East African Breweries seeks to position itself as the leading alcoholic drinks manufacturer in Kenya and the East Africa region by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnering with local retailers and distributors in low-income residential areas.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)

Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 3 East African Breweries Ltd: Competitive Position 2016

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