Guinness Nigeria Plc in Alcoholic Drinks (Nigeria)

 Published On: Sep, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Guinness Nigeria plans to have a strong participation in the growing value segment of beer through its Satzenbrau and Dubic brands. Furthermore, with its acquisition of the distribution rights in Nigeria to the international premium spirits brands of Diageo Plc such as Johnnie Walker, Ciroc, Baileys, and India’s United Spirits’ McDowell’s, coupled with its investment in local capacity for spirits manufacturing, the company intends to boost overall sales through offering products at a lower price...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Guinness Nigeria Plc: Key Facts
Summary 2 Guinness Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 Guinness Nigeria Plc: Competitive Position 2016

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