Kroger Co in Packaged Food (USA)

 Published On: Dec, 2017 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
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Kroger is looking to retain its position as the leading retailer in supermarkets in the US through a combination of targeted acquisitions and organic growth. When acquiring a company, Kroger looks at how the move will expand its geographic footprint and add to its base of knowledge with innovative new ideas and store formats. At the same time, the company is focused on further expanding the reach and value of its private label products. Finally, Kroger is aware of the potential for ecommerce in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Kroger Co: Key Facts
Summary 2 Kroger Co: Operational Indicators
Internet Strategy
Private Label
Summary 3 Kroger Co: Private Label Portfolio
Competitive Positioning
Summary 4 Kroger Co: Competitive Position 2017

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