Country Profile: Confectionery Sector in South Africa

 Published On: Sep, 2017 |    No of Pages: 107 |  Published By: GlobalData | Format: PDF
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Summary

South Africa accounted for a volume share of 31.47% in the Middle East & African Confectionery sector. The South African Confectionery sector is led by the Chocolate market in value terms while Sugar Confectionery leads in volume terms. Sugar Confectionery is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of confectionery products in the country. Flexible Packaging is the most commonly used package material, while the use of Rigid Metal is expected to register the fastest growth during 2016-2021. Mondelez International, Inc and Tiger Brands Limited are the leading market players in the sector.

GlobalData's Country Profile report on the Confectionery sector in South Africa provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- Of the three market analyzed, Chocolate is the largest, registering a CAGR of 4.2% during 2011-2016
- The per capita consumption of Confectionery is higher in South Africa compared to the regional level
- Hypermarkets & Supermarkets is the leading channel, accounted for more than half of the overall sales in the distribution of Confectionery products in South Africa
- Prize Off is the only closure type used in Sugar Confectionery and Chocolate markets
- Kids & Babies and Older Young Adults together accounted for more than half share of consumption

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. Report Scope 1
2. Executive summary 3
3. South Africa in the global and regional context 5
3.1. South Africa's share in the Global and Middle East & African Confectionery sector 5
3.2. South Africa compared to other leading countries in Middle East & Africa 6
4. Market size analysis - Confectionery sector 7
4.1. Value and volume analysis - Confectionery sector in South Africa 7
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Confectionery sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Chocolate 13
5.3. Market analysis: Gum 15
5.4. Market analysis: Sugar Confectionery 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Confectionery 20
6.2. Distribution channel share analysis: Chocolate 21
6.3. Distribution channel share analysis: Gum 22
6.4. Distribution channel share analysis: Sugar Confectionery 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 31
7.3. Brand share analysis by category 39
7.3.1. Chocolate 39
7.3.2. Gum 44
7.4. Private label share analysis 45
8. Health & Wellness analysis 47
8.1. Market size analysis by Health & Wellness claims 47
8.2. Market share analysis - Health & Wellness product attributes 48
8.3. Market size analysis - Health & Wellness consumer benefits 50
8.4. Leading companies in South African Health & Wellness market 52
9. Packaging analysis 54
9.1. Packaging share and growth analysis by package material 54
9.2. Packaging share analysis by package material 55
9.3. Packaging share and growth analysis by pack type 56
9.4. Packaging share analysis by pack type 57
9.5. Packaging share and growth analysis by closure type 58
9.6. Packaging share analysis by closure type 59
9.7. Packaging share and growth analysis by primary outer type 60
9.8. Packaging share analysis by primary outer type 61
10. Macroeconomic analysis 62
10.1. GDP per Capita 65
10.2. Population and population growth 66
10.3. Consumer Price Index 67
10.4. Population breakdown by age 68
11. Consumergraphics 69
11.1. Consumption by Gender 69
11.2. Consumption by Age 70
11.3. Consumption by Education 71
11.4. Consumption by Degree of Urbanization 72
12. Methodology 73
13. Definitions 74
14. Appendix 85
15. About GlobalData 98
16. Disclaimer 99
17. Contact Us 100

List of Tables
Table 1: Volume share of South Africa in the global and Middle East & Africa Confectionery sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Chocolate market categories, 2011-2021 14
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 14
Table 5: Value analysis of Gum market by categories, 2011-2021 16
Table 6: Volume analysis of Gum market by categories, 2011-2021 16
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 18
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 19
Table 9: Brand Value and Volume - Confectionery sector, 2016 25
Table 10: Brand Value and Volume - Chocolate market, 2016 31
Table 11: Brand Value and Volume - Gum market, 2016 35
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 36
Table 13: Brand Value and Volume - Boxed Chocolate category 39
Table 14: Brand Value and Volume - Chocolate Countlines category 40
Table 15: Brand Value and Volume - Chocolate Straightlines category 41
Table 16: Brand Value and Volume - Molded Bars category, 2016 41
Table 17: Brand Value and Volume - Novelties category, 2016 43
Table 18: Brand Value and Volume - Other Chocolate category, 2016 43
Table 19: Brand Value and Volume - Bubble Gum category, 2016 44
Table 20: Brand Value and Volume - Chewing Gum category, 2016 44
Table 21: Consumption of Confectionery by gender and markets (Kg Million,2016) 69
Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016) 70
Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016) 71
Table 24: Consumption of Confectionery by degree ofurbanization and markets (Kg Million, 2016) 72
Table 25: Market Definitions 74
Table 26: Category Definitions 75
Table 27: Channel Definitions 76
Table 28: Health & Wellness: Product Attributes-Food Minus 77
Table 29: Health & Wellness: Product Attributes - Free From 78
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 79
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 80
Table 32: Health & Wellness: Product Attributes - Food Intolerance 81
Table 33: Health & Wellness: Consumer Benefits - Health Management 82
Table 34: Health & Wellness: Analysis by Consumer Benefits 83
Table 35: Health & Wellness: Consumer Benefits - Performance 84
Table 36: Market Value for Chocolate - by category (R Million) 2011-2021 85
Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021 86
Table 38: Market Volume for Chocolate - by category (Kg Million) 2011-2021 87
Table 39: Market Value for Gum - by category (R Million) 2011-2021 87
Table 40: Market Value for Gum - by category (US$ Million) 2011-2021 88
Table 41: Market Volume for Gum - by category (Kg Million) 2011-2021 88
Table 42: Market Value for Sugar Confectionery - by category (R Million) 2011-2021 89
Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 90
Table 44: Market Volume for Sugar Confectionery - by category (Kg Million) 2011-2021 91
Table 45: Components of change - by Market 91
Table 46: Confectionery Sales Distribution in South Africa - by Markets (Kg Million), 2016 92
Table 47: Key Health & Wellness product attributes driving sales in South Africa (R Million) 93
Table 48: Key Health & Wellness consumer benefits driving sales in South Africa (R Million) 93
Table 49: Package Material (in Million pack units) 94
Table 50: Pack Type (in Million pack units) 94
Table 51: Closure Type (in Million pack units) 95
Table 52: Primary Outer Type (in Million pack units) 95
Table 53: Exchange Rates: (US$-R), 2011-2021 96
Table 54: GDP Per Capita (R) 96
Table 55: Population 96
Table 56: Consumer Price Index 96
Table 57: Age Profile (Millions of Persons) 97

List of Figures
Figure 1: South Africa compared to other top four countries in Middle East & Africa - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7
Figure 3: Per capita consumption in South Africa compared to global and Middle East & African average, 2011-2021 8
Figure 4: Degree of trading up/down in the South African Confectionery sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Per capita consumption (by markets) in South Africa compared to global and Middle East & African average, 2016 12
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 15
Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 17
Figure 10: Distribution channel share, Confectionery, 2011-2016 20
Figure 11: Distribution channel share, Chocolate market, 2011-2016 21
Figure 12: Distribution channel share, Gum market, 2011-2016 22
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 23
Figure 14: Leading brands in the South African Confectionery sector, value and volume share, 2016 24
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 31
Figure 16: Leading brands in the Gum market, value and volume share, 2016 35
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 36
Figure 18: Private label penetration by markets (value terms), 2016 45
Figure 19: Growth analysis, private label and brands, (2011-2016) 46
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 47
Figure 21: Value analysis by Health & Wellness product attributes, 2016 48
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 49
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 50
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 51
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Chocolate 52
Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Gum 52
Figure 27: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 53
Figure 28: Packaging share and growth analysis by package material, 2011-2021 54
Figure 29: Use of package material by markets (in pack units), 2016 55
Figure 30: Packaging share and growth analysis by pack type, 2011-2021 56
Figure 31: Use of pack type by markets (in pack units), 2016 57
Figure 32: Packaging share and growth analysis by closure type, 2011-2021 58
Figure 33: Use of closure type by markets (in pack units), 2016 59
Figure 34: Packaging share and growth analysis by primary outer type, 2011-2021 60
Figure 35: Use of primary outer type by markets (in pack units), 2016 61
Figure 36: Relative comparison of countries based on PEST analysis 62
Figure 37: South Africa's GDP per capita, 2011-2016 65
Figure 38: Population growth in South Africa, 2011-2016 66
Figure 39: Consumer Price Index, South Africa, 2010-2016 67
Figure 40: Age Profile, South Africa, 2016 68
Figure 41: Consumption of Confectionery by gender, South Africa, 2016 69
Figure 42: Consumption of Confectionery by age, South Africa, 2016 70
Figure 43: Consumption of Confectionery by education, South Africa, 2016 71
Figure 44: Consumption of Confectionery by degree of urbanization, South Africa, 2016 72
Figure 45: About GlobalData 98


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