Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

 Published On: Nov, 2017 |    No of Pages: 74 |  Published By: IMARC | Format: PDF
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Often used as a condiment, mayonnaise is a thick and creamy sauce made from egg yolks, oil and vinegar or lemon juice. It differs in texture from light cream to thick gel and often has a white or pale-yellow colour. Earlier, it was only used as a salsa dip in Spain, however, due to its versatility and taste, mayonnaise is now also used as a spread for sandwiches or burgers, dips for snacks, base for tacos or rolls, and as a salad dressing. Mayonnaise also offers certain health-benefits such as lowering cholesterol level, helping in nutrient absorption and improving heart health. According to IMARC Group’s latest report, titled “Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, the global mayonnaise market reached a value of more than US$ 9 Billion in 2016.

Diverse applications of mayonnaise in various culinary traditions are the major growth-inducing factors for the market. Since mayonnaise is extensively used in the food service sector as a spread or dressing in several dishes, an increasing preference for convenience and fast food highly contributes to the market growth. Moreover, a surge in the working population has led to busy lifestyles and hectic schedules among the consumers. This has created a shift towards convenience food, thereby fuelling the demand for mayonnaise. Apart from this, the manufacturers have also introduced egg-free mayonnaise for the vegetarian consumers so as to increase their profitability. Owing to these factors, the market is anticipated to reach a value of around US$ 12 Billion by 2022, exhibiting a CAGR of 4.5% during 2017-2022.

The report has segmented the market on the basis of product type as unflavored mayonnaise and flavored mayonnaise. Amongst these, unflavored mayonnaise dominates the market. The report has further segregated the market on the basis of end-use into institutional and retail sectors. On the basis of distribution channels, supermarkets and hypermarkets represent the biggest segment followed by convenience stores, online retailers and speciality stores. Region-wise, North America accounts for the majority of the total share, followed by Europe and Asia Pacific. Other major regions include the Middle East and Africa, and Latin America. The report has also analysed the competitive landscape of the market with some of the key global players being Nestlé, Ajinomoto, McCormick, Kraft Heinz and Unilever.

This report provides a deep insight into the global mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mayonnaise industry in any manner.

Key Questions Answered in This Report:
• How has the global mayonnaise market performed so far and how will it perform in the coming years?
• What are the key regions in the global mayonnaise market?
• Which are the popular product types in the global mayonnaise market?
• What are the major end-use sectors in the global mayonnaise market?
• What are the major distribution channels in the global mayonnaise market?
• What are the various stages in the value chain of the global mayonnaise market?
• What are the key driving factors and challenges in the global mayonnaise market?
• What is the structure of the global mayonnaise market and who are the key players?
• What is the degree of competition in the global mayonnaise market?
• How is mayonnaise manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mayonnaise Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Type
5.4 Market Breakup by End-Use
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.9.4 Manufacturing
5.9.5 Marketing
5.9.6 Distribution
5.9.7 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Type
6.1 Unflavored Mayonnaise
6.2 Flavored Mayonnaise
7 Market Breakup by End Use
7.1 Institutional
7.2 Retail
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.2 Convenience Stores
8.3 Online Retailers
8.4 Speciality Stores
8.5 Others
9 Market Breakup by Region
9.1 North America
9.2 Europe
9.3 Asia Pacific
9.4 Middle East and Africa
9.5 Latin America
10 Mayonnaise Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Nestlé
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Ajinomoto
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.1 McCormick
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Kraft Heinz
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.3 Unilever
11.3.3.1 Company Overview
11.3.3.2 Description
11.3.3.3 Product Portfolio
11.3.3.4 Financials
11.3.3.5 SWOT Analysis

List of Figures
Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2009-2016
Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2016
Figure 4: Global: Mayonnaise Market: Breakup by End-Use (in %), 2016
Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2016
Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2016
Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2017-2022
Figure 8: Global: Mayonnaise Industry: SWOT Analysis
Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
Figure 10: Global: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 11: Global: Unflavored Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 12: Global: Flavored Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 13: Global: Institutional Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 14: Global: Retail Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 15: Global: Mayonnaise Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2009, 2016 & 2022
Figure 16: Global: Mayonnaise Market: Sales Through Convenience stores (in Million US$), 2009, 2016 & 2022
Figure 17: Global: Mayonnaise Market: Sales Through Online retailers (in Million US$), 2009, 2016 & 2022
Figure 18: Global: Mayonnaise Market: Sales Through Speciality Stores (in Million US$), 2009, 2016 & 2022
Figure 19: Global: Mayonnaise Market: Sales Through Other Distribution Channels (in Million US$), 2009, 2016 & 2022
Figure 20: North America: Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 21: Europe: Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 22: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 23: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 24: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 25: Mayonnaise Manufacturing: Process Flow

List of Tables
Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2016 and 2022
Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2017-2022
Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2017-2022
Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2017-2022
Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2017-2022
Table 6: Mayonnaise: Raw Material Requirements
Table 7: Global: Mayonnaise Market Structure
Table 8: Global: Mayonnaise Market: Key Players

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