Bulgaria Food and Drink Report

 Published On: May, 2016 |    No of Pages: 61 |  Published By: BMI Food and Drink | Format: PDF
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BMI View: Increased household spending and strong private consumption in 2016 will translate into opportunities for the food and drink industry, though headline spending levels are still below what they were before the recession. Value will continue to be important, whereas the market is not ready for the trend of premiumisation playing out in developed markets. A declining and ageing population over our forecast period also limits the opportunities for food and drink companies operating in the market.
Key Trends & Industry Developments
■ We forecast household spending to return to positive territory in 2016, though this is off a low base following years of weakness. As such, value will remain a critical theme across the sector.
■ Discount food retail stores should continue to fare well in this value-oriented environment, which bodes well for the entrance of Kam Market into the mass grocery retail sector during this year.
■ Wine and spirits will post declines in consumption and sales in 2016, as consumers turn to beer and tastes become more Westernised.
■ A proposed tax on 'junk food' and sugary drinks does not look set to be passed in 2016, though may be
something to watch for over the next five years.

BMI Industry View . 7
Key Trends & Industry Developments ....... 8
SWOT  9
Food & Drink ....... 9
Industry Forecast  11
Consumer Outlook .......... 11
Latest Updates ... 11
Structural Trends .......... 12
Food ...... 13
Latest Updates ... 13
Structural Trends .......... 14
Table: Food Sales (Bulgaria 2013-2020) . 15
Drink ..... 16
Latest Updates ... 16
Structural Trends .......... 17
Table: Total Alcoholic Drinks Spending And Consumption (Bulgaria 2013-2020) . . . 18
Table: Non-Alcoholic Drinks Sales (Bulgaria 2013-2020) . . . 20
Mass Grocery Retail ....... 21
Latest Updates ... 21
Structural Trends .......... 21
Food & Drink Risk/Reward Index ........ 22
Central And Eastern Europe - Risk/Reward Index .. 22
Table: Central & Eastern Europe - Food & Drink Risk/Reward Index, Q316 . . . 23
Bulgaria Risk/Reward Index ........ 27
Market Overview . 29
Food ...... 29
Recent Developments ..... 29
Market Drivers & Trends  29
Drink ..... 31
Recent Developments ..... 31
Market Drivers & Trends  31
Mass Grocery Retail ....... 35
Recent Developments ..... 35
Market Drivers & Trends  35
Competitive Landscape . 37
Table: Key Players In Bulgaria's Food and Drink Sector . . . 37
Table: Key Players In Bulgaria's Drink Sector . . . . 38
Table: Key Players In Bulgaria's Mass Grocery Retail Sector . . . . 39
Company Profile .. 40
Lidl Bulgaria ...... 40
Mondelēz Bulgaria ......... 42
Nestlé Bulgaria ... 44
Unilever Bulgaria  46
Zagorka (Heineken) ........ 48
Demographic Forecast .. 50
Demographic Outlook ..... 50
Table: Population Headline Indicators (Bulgaria 1990-2025) . . . . 51
Table: Key Population Ratios (Bulgaria 1990-2025) . . . 51
Table: Urban/Rural Population & Life Expectancy (Bulgaria 1990-2025) . 52
Table: Population By Age Group (Bulgaria 1990-2025) 52
Table: Population By Age Group % (Bulgaria 1990-2025) . . 53
Glossary .... 55
Food & Drink .... 55
Mass Grocery Retail ...... 55
Methodology ........ 57
Industry Forecast Methodology .. 57
Sector-Specific Methodology ...... 58
Sources . 58
Risk/Reward Index Methodology . 59
Table: Food & Drink Risk/Reward Index Indicators . . . . 60
Table: Weighting . 61
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