Sports Nutrition in Japan

 Published On: Nov, 2015 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Current value sales of sports nutrition grew by 2% in Japan to reach •23.2 billion in 2015. Increasing awareness of healthy lifestyles and continuing popularity of exercising worked as a driver; however, many consumers preferred light exercise such as jogging and walking and that preference resulted in slower growth of sports nutrition compared to other sports-related consumer goods. According to Euromonitor Internationalís apparel and footwear research, sportswear in Japan grew by 5% in 2014...

Euromonitor International's Sports Nutrition in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPORTS NUTRITION IN JAPAN

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2010-2015
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sports Nutrition: % Value 2011-2015
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2012-2015
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2015-2020
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Executive Summary
Modest Positive Growth Continues
Demographic Transition Increases Necessity of Self-medication
Consumer Preference of Choosing Healthcare Products Diversifies
Self-medication Movement May Change the Role of Chemists/pharmacies and Drugstores/parapharmacies.
Slow Yet Positive Value Performance Expected Over the Forecast Period
Key Trends and Developments
Japanese Government Accelerates Promotion of Self-medication To Deal With Medical Expense Caused by Aging Society.
Premiumised Products From Major Brands Lead the Market, Whilst Private Label Supports Price-conscious Segment
Remarkable Number of Inbound Tourists Enjoys Shopping in Drugstores/parapharmacies
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 10 Life Expectancy at Birth 2010-2015
Market Data
Table 11 Sales of Consumer Health by Category: Value 2010-2015
Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2013-2015
Definitions
Sources
Summary 2 Research Sources

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