Sports Nutrition in Kenya

 Published On: Nov, 2015 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
General growth in internet retailing in Kenya has provided a sound platform for the retailing of sport nutrition products to the categoryís target audience of young people, enabling products to be sold at affordable prices, making them more appealing to consumers. Additionally, increased access to information about sports nutrition through the internet, the growing availability of these products in the category and the strength of direct selling all promoted value and volume sales of sports...

Euromonitor International's Sports Nutrition in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPORTS NUTRITION IN KENYA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2010-2015
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sports Nutrition: % Value 2011-2015
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2012-2015
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2015-2020
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Executive Summary
Consumer Health Records Positive Growth in 2015
Growing Young Population Remains A Key Growth Driver
GlaxoSmithKline Continues To Lead Consumer Health
Chemists/pharmacies Remains the Largest Distribution Channel
Strong Growth Expected During the Forecast Period
Key Trends and Developments
Kenya's Emerging Health and Wellness Culture
Government's Role in Sustainable Healthcare in Kenya
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Data
Table 9 Sales of Consumer Health by Category: Value 2010-2015
Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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