Sports Nutrition in Norway

 Published On: Oct, 2017 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
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The health and wellness trend remained prevalent in Norway. According to a survey completed by Nordstat for the Directorate of Health at Christmas 2016, 31% said that they were planning to train physically more in 2017. A quarter of Norwegians said that they would eat healthier in the coming year. The survey reflects that more consumers have realised the link between eating well and exercising.

Sports Nutrition in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Sports Nutrition To Become A Mainstream Product Reaching Maturity
Sports Nutrition Joins the Mainstream Channels
Slower Growth Will Call for New Product Formats and Categories With Higher Margins
Competitive Landscape
Proteinfabrikken Leads Sports Nutrition
Gymgrossisten A Close Second
Players Target A Broad Range of Consumer Groups As Sports Nutrition Nears Maturity
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Executive Summary
Consumer Health Sales Develop in Line With Population Growth
2017 Growth in Line With the Review Period
Healthy Balance Between Domestic and Foreign Players
Growing Internet Sales Offer Convenience But Pose A Threat To Unwary Customers
Future Sales of Consumer Health in Line With Population Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
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