Sports Nutrition in South Africa

 Published On: Dec, 2016 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
Leading player Ultimate Sports Nutrition faced a growing challenge to its marketing strategy during the review period, as the South African ASA adopted a more restrictive approach to product claims. Marketing for a wide range of the company's products were found to breach ASA guidelines during the review period, both within sports nutrition and weight management. The company's struggles with the ASA meanwhile culminated in Ultimate Sports Nutrition taking High Court Action against the ASA toward...

Sports Nutrition in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN SOUTH AFRICA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2011-2016
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Executive Summary
Growth Intensifies in 2016 Thanks To Self-medication Trend
Job Insecurity Results in Reluctance To Take Time Off Work When Ill
Adcock Ingram Remains Leader in Fragmented Shares
Supermarkets Gain Share As Consumers Seek Convenience
Self-medication and Health and Wellness Trends To Drive Forecast Period Growth
Key Trends and Developments
Low Penetration of Private Healthcare Encourages Self-medication Trend
Economic Constraints and Job Insecurity Result in Unwillingness To Take Sick Leave
Leading Cams Players Fight Against Greater Control From Asa and Mcc
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Definitions
Sources
Summary 1 Research Sources

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