The 2016-2021 Outlook for Confectioneries in Greater China

 Published On: Sep, 2015 |    No of Pages: 171 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for confectioneries across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary.

For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for confectioneries. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 The Latent Demand in Greater China 17
2.2 Top 100 Cities Sorted By Rank 19
3 ANHUI 22
3.1 Latent Demand by Year - Anhui 22
3.2 Cities Sorted by Rank - Anhui 23
3.3 Cities Sorted Alphabetically - Anhui 26
4 BEIJING 28
4.1 Latent Demand by Year - Beijing 28
4.2 Cities Sorted by Rank - Beijing 29
4.3 Cities Sorted Alphabetically - Beijing 29
5 CHONGQING 30
5.1 Latent Demand by Year - Chongqing 30
5.2 Cities Sorted by Rank - Chongqing 31
5.3 Cities Sorted Alphabetically - Chongqing 33
6 FUJIAN 34
6.1 Latent Demand by Year - Fujian 34
6.2 Cities Sorted by Rank - Fujian 35
6.3 Cities Sorted Alphabetically - Fujian 37
7 GANSU 38
7.1 Latent Demand by Year - Gansu 38
7.2 Cities Sorted by Rank - Gansu 39
7.3 Cities Sorted Alphabetically - Gansu 41
8 GUANGDONG 42
8.1 Latent Demand by Year - Guangdong 42
8.2 Cities Sorted by Rank - Guangdong 43
8.3 Cities Sorted Alphabetically - Guangdong 46
9 GUANGXI 48
9.1 Latent Demand by Year - Guangxi 48
9.2 Cities Sorted by Rank - Guangxi 49
9.3 Cities Sorted Alphabetically - Guangxi 51
10 GUIZHOU 52
10.1 Latent Demand by Year - Guizhou 52
10.2 Cities Sorted by Rank - Guizhou 53
10.3 Cities Sorted Alphabetically - Guizhou 55
11 HAINAN 56
11.1 Latent Demand by Year - Hainan 56
11.2 Cities Sorted by Rank - Hainan 57
11.3 Cities Sorted Alphabetically - Hainan 59
12 HEBEI 60
12.1 Latent Demand by Year - Hebei 60
12.2 Cities Sorted by Rank - Hebei 61
12.3 Cities Sorted Alphabetically - Hebei 63
13 HEILONGJIANG 64
13.1 Latent Demand by Year - Heilongjiang 64
13.2 Cities Sorted by Rank - Heilongjiang 65
13.3 Cities Sorted Alphabetically - Heilongjiang 68
14 HENAN 70
14.1 Latent Demand by Year - Henan 70
14.2 Cities Sorted by Rank - Henan 71
14.3 Cities Sorted Alphabetically - Henan 74
15 HONG KONG 76
15.1 Latent Demand by Year - Hong Kong 76
15.2 Cities Sorted by Rank - Hong Kong 77
15.3 Cities Sorted Alphabetically - Hong Kong 79
16 HUBEI 80
16.1 Latent Demand by Year - Hubei 80
16.2 Cities Sorted by Rank - Hubei 81
16.3 Cities Sorted Alphabetically - Hubei 84
17 HUNAN 86
17.1 Latent Demand by Year - Hunan 86
17.2 Cities Sorted by Rank - Hunan 87
17.3 Cities Sorted Alphabetically - Hunan 90
18 JIANGSU 92
18.1 Latent Demand by Year - Jiangsu 92
18.2 Cities Sorted by Rank - Jiangsu 93
18.3 Cities Sorted Alphabetically - Jiangsu 96
19 JIANGXI 98
19.1 Latent Demand by Year - Jiangxi 98
19.2 Cities Sorted by Rank - Jiangxi 99
19.3 Cities Sorted Alphabetically - Jiangxi 101
20 JILIN 102
20.1 Latent Demand by Year - Jilin 102
20.2 Cities Sorted by Rank - Jilin 103
20.3 Cities Sorted Alphabetically - Jilin 106
21 LIAONING 108
21.1 Latent Demand by Year - Liaoning 108
21.2 Cities Sorted by Rank - Liaoning 109
21.3 Cities Sorted Alphabetically - Liaoning 112
22 MACAU 114
22.1 Latent Demand by Year - Macau 114
22.2 Cities Sorted by Rank - Macau 115
22.3 Cities Sorted Alphabetically - Macau 115
23 NEI MONGGOL 116
23.1 Latent Demand by Year - Nei Monggol 116
23.2 Cities Sorted by Rank - Nei Monggol 117
23.3 Cities Sorted Alphabetically - Nei Monggol 119
24 NINGXIA 120
24.1 Latent Demand by Year - Ningxia 120
24.2 Cities Sorted by Rank - Ningxia 121
24.3 Cities Sorted Alphabetically - Ningxia 121
25 QINGHAI 122
25.1 Latent Demand by Year - Qinghai 122
25.2 Cities Sorted by Rank - Qinghai 123
25.3 Cities Sorted Alphabetically - Qinghai 123
26 SHAANXI 124
26.1 Latent Demand by Year - Shaanxi 124
26.2 Cities Sorted by Rank - Shaanxi 125
26.3 Cities Sorted Alphabetically - Shaanxi 127
27 SHANDONG 128
27.1 Latent Demand by Year - Shandong 128
27.2 Cities Sorted by Rank - Shandong 129
27.3 Cities Sorted Alphabetically - Shandong 132
28 SHANGHAI 134
28.1 Latent Demand by Year - Shanghai 134
28.2 Cities Sorted by Rank - Shanghai 135
28.3 Cities Sorted Alphabetically - Shanghai 136
29 SHANXI 137
29.1 Latent Demand by Year - Shanxi 137
29.2 Cities Sorted by Rank - Shanxi 138
29.3 Cities Sorted Alphabetically - Shanxi 140
30 SICHUAN 141
30.1 Latent Demand by Year - Sichuan 141
30.2 Cities Sorted by Rank - Sichuan 142
30.3 Cities Sorted Alphabetically - Sichuan 145
31 TAIWAN 147
31.1 Latent Demand by Year - Taiwan 147
31.2 Cities Sorted by Rank - Taiwan 148
31.3 Cities Sorted Alphabetically - Taiwan 151
32 TIANJIN 153
32.1 Latent Demand by Year - Tianjin 153
32.2 Cities Sorted by Rank - Tianjin 154
32.3 Cities Sorted Alphabetically - Tianjin 154
33 XINJIANG UYGUR 155
33.1 Latent Demand by Year - Xinjiang Uygur 155
33.2 Cities Sorted by Rank - Xinjiang Uygur 156
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 158
34 XIZANG [TIBET] 159
34.1 Latent Demand by Year - Xizang [Tibet] 159
34.2 Cities Sorted by Rank - Xizang [Tibet] 160
34.3 Cities Sorted Alphabetically - Xizang [Tibet] 160
35 YUNNAN 161
35.1 Latent Demand by Year - Yunnan 161
35.2 Cities Sorted by Rank - Yunnan 162
35.3 Cities Sorted Alphabetically - Yunnan 164
36 ZHEJIANG 165
36.1 Latent Demand by Year - Zhejiang 165
36.2 Cities Sorted by Rank - Zhejiang 166
36.3 Cities Sorted Alphabetically - Zhejiang 168
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 170
37.1 Disclaimers & Safe Harbor 170
37.2 ICON Group International, Inc. User Agreement Provisions 171

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