The 2016-2021 Outlook for Dragon Fruit in Greater China

 Published On: Aug, 2015 |    No of Pages: 138 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for dragon fruit across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 600 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary.

For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for dragon fruit. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 The Latent Demand in Greater China 17
2.2 Top 100 Cities Sorted By Rank 19
3 ANHUI 22
3.1 Latent Demand by Year - Anhui 22
3.2 Cities Sorted by Rank - Anhui 23
3.3 Cities Sorted Alphabetically - Anhui 25
4 BEIJING 26
4.1 Latent Demand by Year - Beijing 26
4.2 Cities Sorted by Rank - Beijing 27
4.3 Cities Sorted Alphabetically - Beijing 27
5 CHONGQING 28
5.1 Latent Demand by Year - Chongqing 28
5.2 Cities Sorted by Rank - Chongqing 29
5.3 Cities Sorted Alphabetically - Chongqing 30
6 FUJIAN 31
6.1 Latent Demand by Year - Fujian 31
6.2 Cities Sorted by Rank - Fujian 32
6.3 Cities Sorted Alphabetically - Fujian 34
7 GANSU 35
7.1 Latent Demand by Year - Gansu 35
7.2 Cities Sorted by Rank - Gansu 36
7.3 Cities Sorted Alphabetically - Gansu 36
8 GUANGDONG 37
8.1 Latent Demand by Year - Guangdong 37
8.2 Cities Sorted by Rank - Guangdong 38
8.3 Cities Sorted Alphabetically - Guangdong 41
9 GUANGXI 43
9.1 Latent Demand by Year - Guangxi 43
9.2 Cities Sorted by Rank - Guangxi 44
9.3 Cities Sorted Alphabetically - Guangxi 46
10 GUIZHOU 47
10.1 Latent Demand by Year - Guizhou 47
10.2 Cities Sorted by Rank - Guizhou 48
10.3 Cities Sorted Alphabetically - Guizhou 49
11 HAINAN 50
11.1 Latent Demand by Year - Hainan 50
11.2 Cities Sorted by Rank - Hainan 51
11.3 Cities Sorted Alphabetically - Hainan 51
12 HEBEI 52
12.1 Latent Demand by Year - Hebei 52
12.2 Cities Sorted by Rank - Hebei 53
12.3 Cities Sorted Alphabetically - Hebei 55
13 HEILONGJIANG 56
13.1 Latent Demand by Year - Heilongjiang 56
13.2 Cities Sorted by Rank - Heilongjiang 57
13.3 Cities Sorted Alphabetically - Heilongjiang 58
14 HENAN 59
14.1 Latent Demand by Year - Henan 59
14.2 Cities Sorted by Rank - Henan 60
14.3 Cities Sorted Alphabetically - Henan 62
15 HONG KONG 63
15.1 Latent Demand by Year - Hong Kong 63
15.2 Cities Sorted by Rank - Hong Kong 64
15.3 Cities Sorted Alphabetically - Hong Kong 66
16 HUBEI 67
16.1 Latent Demand by Year - Hubei 67
16.2 Cities Sorted by Rank - Hubei 68
16.3 Cities Sorted Alphabetically - Hubei 70
17 HUNAN 71
17.1 Latent Demand by Year - Hunan 71
17.2 Cities Sorted by Rank - Hunan 72
17.3 Cities Sorted Alphabetically - Hunan 74
18 JIANGSU 75
18.1 Latent Demand by Year - Jiangsu 75
18.2 Cities Sorted by Rank - Jiangsu 76
18.3 Cities Sorted Alphabetically - Jiangsu 79
19 JIANGXI 81
19.1 Latent Demand by Year - Jiangxi 81
19.2 Cities Sorted by Rank - Jiangxi 82
19.3 Cities Sorted Alphabetically - Jiangxi 84
20 JILIN 85
20.1 Latent Demand by Year - Jilin 85
20.2 Cities Sorted by Rank - Jilin 86
20.3 Cities Sorted Alphabetically - Jilin 87
21 LIAONING 88
21.1 Latent Demand by Year - Liaoning 88
21.2 Cities Sorted by Rank - Liaoning 89
21.3 Cities Sorted Alphabetically - Liaoning 91
22 MACAU 92
22.1 Latent Demand by Year - Macau 92
22.2 Cities Sorted by Rank - Macau 93
22.3 Cities Sorted Alphabetically - Macau 93
23 NEI MONGGOL 94
23.1 Latent Demand by Year - Nei Monggol 94
23.2 Cities Sorted by Rank - Nei Monggol 95
23.3 Cities Sorted Alphabetically - Nei Monggol 97
24 NINGXIA 98
24.1 Latent Demand by Year - Ningxia 98
24.2 Cities Sorted by Rank - Ningxia 99
24.3 Cities Sorted Alphabetically - Ningxia 99
25 QINGHAI 100
25.1 Latent Demand by Year - Qinghai 100
25.2 Cities Sorted by Rank - Qinghai 101
25.3 Cities Sorted Alphabetically - Qinghai 101
26 SHAANXI 102
26.1 Latent Demand by Year - Shaanxi 102
26.2 Cities Sorted by Rank - Shaanxi 103
26.3 Cities Sorted Alphabetically - Shaanxi 104
27 SHANDONG 105
27.1 Latent Demand by Year - Shandong 105
27.2 Cities Sorted by Rank - Shandong 106
27.3 Cities Sorted Alphabetically - Shandong 109
28 SHANGHAI 111
28.1 Latent Demand by Year - Shanghai 111
28.2 Cities Sorted by Rank - Shanghai 112
28.3 Cities Sorted Alphabetically - Shanghai 113
29 SHANXI 114
29.1 Latent Demand by Year - Shanxi 114
29.2 Cities Sorted by Rank - Shanxi 115
29.3 Cities Sorted Alphabetically - Shanxi 116
30 SICHUAN 117
30.1 Latent Demand by Year - Sichuan 117
30.2 Cities Sorted by Rank - Sichuan 118
30.3 Cities Sorted Alphabetically - Sichuan 118
31 TAIWAN 119
31.1 Latent Demand by Year - Taiwan 119
31.2 Cities Sorted by Rank - Taiwan 120
31.3 Cities Sorted Alphabetically - Taiwan 122
32 TIANJIN 123
32.1 Latent Demand by Year - Tianjin 123
32.2 Cities Sorted by Rank - Tianjin 124
32.3 Cities Sorted Alphabetically - Tianjin 124
33 XINJIANG UYGUR 125
33.1 Latent Demand by Year - Xinjiang Uygur 125
33.2 Cities Sorted by Rank - Xinjiang Uygur 126
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 127
34 XIZANG [TIBET] 128
34.1 Latent Demand by Year - Xizang [Tibet] 128
34.2 Cities Sorted by Rank - Xizang [Tibet] 129
34.3 Cities Sorted Alphabetically - Xizang [Tibet] 129
35 YUNNAN 130
35.1 Latent Demand by Year - Yunnan 130
35.2 Cities Sorted by Rank - Yunnan 131
35.3 Cities Sorted Alphabetically - Yunnan 132
36 ZHEJIANG 133
36.1 Latent Demand by Year - Zhejiang 133
36.2 Cities Sorted by Rank - Zhejiang 134
36.3 Cities Sorted Alphabetically - Zhejiang 136
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 137
37.1 Disclaimers & Safe Harbor 137
37.2 ICON Group International, Inc. User Agreement Provisions 138

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