The 2016-2021 Outlook for Applejack in Greater China

 Published On: Sep, 2015 |    No of Pages: 156 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for applejack across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 900 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary.

For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for applejack. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 The Latent Demand in Greater China 17
2.2 Top 100 Cities Sorted By Rank 19
3 ANHUI 22
3.1 Latent Demand by Year - Anhui 22
3.2 Cities Sorted by Rank - Anhui 23
3.3 Cities Sorted Alphabetically - Anhui 25
4 BEIJING 26
4.1 Latent Demand by Year - Beijing 26
4.2 Cities Sorted by Rank - Beijing 27
4.3 Cities Sorted Alphabetically - Beijing 27
5 CHONGQING 28
5.1 Latent Demand by Year - Chongqing 28
5.2 Cities Sorted by Rank - Chongqing 29
5.3 Cities Sorted Alphabetically - Chongqing 31
6 FUJIAN 32
6.1 Latent Demand by Year - Fujian 32
6.2 Cities Sorted by Rank - Fujian 33
6.3 Cities Sorted Alphabetically - Fujian 35
7 GANSU 36
7.1 Latent Demand by Year - Gansu 36
7.2 Cities Sorted by Rank - Gansu 37
7.3 Cities Sorted Alphabetically - Gansu 38
8 GUANGDONG 39
8.1 Latent Demand by Year - Guangdong 39
8.2 Cities Sorted by Rank - Guangdong 40
8.3 Cities Sorted Alphabetically - Guangdong 43
9 GUANGXI 45
9.1 Latent Demand by Year - Guangxi 45
9.2 Cities Sorted by Rank - Guangxi 46
9.3 Cities Sorted Alphabetically - Guangxi 48
10 GUIZHOU 49
10.1 Latent Demand by Year - Guizhou 49
10.2 Cities Sorted by Rank - Guizhou 50
10.3 Cities Sorted Alphabetically - Guizhou 51
11 HAINAN 52
11.1 Latent Demand by Year - Hainan 52
11.2 Cities Sorted by Rank - Hainan 53
11.3 Cities Sorted Alphabetically - Hainan 54
12 HEBEI 55
12.1 Latent Demand by Year - Hebei 55
12.2 Cities Sorted by Rank - Hebei 56
12.3 Cities Sorted Alphabetically - Hebei 58
13 HEILONGJIANG 59
13.1 Latent Demand by Year - Heilongjiang 59
13.2 Cities Sorted by Rank - Heilongjiang 60
13.3 Cities Sorted Alphabetically - Heilongjiang 62
14 HENAN 63
14.1 Latent Demand by Year - Henan 63
14.2 Cities Sorted by Rank - Henan 64
14.3 Cities Sorted Alphabetically - Henan 67
15 HONG KONG 69
15.1 Latent Demand by Year - Hong Kong 69
15.2 Cities Sorted by Rank - Hong Kong 70
15.3 Cities Sorted Alphabetically - Hong Kong 72
16 HUBEI 73
16.1 Latent Demand by Year - Hubei 73
16.2 Cities Sorted by Rank - Hubei 74
16.3 Cities Sorted Alphabetically - Hubei 77
17 HUNAN 79
17.1 Latent Demand by Year - Hunan 79
17.2 Cities Sorted by Rank - Hunan 80
17.3 Cities Sorted Alphabetically - Hunan 83
18 JIANGSU 85
18.1 Latent Demand by Year - Jiangsu 85
18.2 Cities Sorted by Rank - Jiangsu 86
18.3 Cities Sorted Alphabetically - Jiangsu 89
19 JIANGXI 91
19.1 Latent Demand by Year - Jiangxi 91
19.2 Cities Sorted by Rank - Jiangxi 92
19.3 Cities Sorted Alphabetically - Jiangxi 94
20 JILIN 95
20.1 Latent Demand by Year - Jilin 95
20.2 Cities Sorted by Rank - Jilin 96
20.3 Cities Sorted Alphabetically - Jilin 98
21 LIAONING 99
21.1 Latent Demand by Year - Liaoning 99
21.2 Cities Sorted by Rank - Liaoning 100
21.3 Cities Sorted Alphabetically - Liaoning 102
22 MACAU 103
22.1 Latent Demand by Year - Macau 103
22.2 Cities Sorted by Rank - Macau 104
22.3 Cities Sorted Alphabetically - Macau 104
23 NEI MONGGOL 105
23.1 Latent Demand by Year - Nei Monggol 105
23.2 Cities Sorted by Rank - Nei Monggol 106
23.3 Cities Sorted Alphabetically - Nei Monggol 108
24 NINGXIA 109
24.1 Latent Demand by Year - Ningxia 109
24.2 Cities Sorted by Rank - Ningxia 110
24.3 Cities Sorted Alphabetically - Ningxia 110
25 QINGHAI 111
25.1 Latent Demand by Year - Qinghai 111
25.2 Cities Sorted by Rank - Qinghai 112
25.3 Cities Sorted Alphabetically - Qinghai 112
26 SHAANXI 113
26.1 Latent Demand by Year - Shaanxi 113
26.2 Cities Sorted by Rank - Shaanxi 114
26.3 Cities Sorted Alphabetically - Shaanxi 116
27 SHANDONG 117
27.1 Latent Demand by Year - Shandong 117
27.2 Cities Sorted by Rank - Shandong 118
27.3 Cities Sorted Alphabetically - Shandong 121
28 SHANGHAI 123
28.1 Latent Demand by Year - Shanghai 123
28.2 Cities Sorted by Rank - Shanghai 124
28.3 Cities Sorted Alphabetically - Shanghai 125
29 SHANXI 126
29.1 Latent Demand by Year - Shanxi 126
29.2 Cities Sorted by Rank - Shanxi 127
29.3 Cities Sorted Alphabetically - Shanxi 129
30 SICHUAN 130
30.1 Latent Demand by Year - Sichuan 130
30.2 Cities Sorted by Rank - Sichuan 131
30.3 Cities Sorted Alphabetically - Sichuan 131
31 TAIWAN 132
31.1 Latent Demand by Year - Taiwan 132
31.2 Cities Sorted by Rank - Taiwan 133
31.3 Cities Sorted Alphabetically - Taiwan 136
32 TIANJIN 138
32.1 Latent Demand by Year - Tianjin 138
32.2 Cities Sorted by Rank - Tianjin 139
32.3 Cities Sorted Alphabetically - Tianjin 139
33 XINJIANG UYGUR 140
33.1 Latent Demand by Year - Xinjiang Uygur 140
33.2 Cities Sorted by Rank - Xinjiang Uygur 141
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 143
34 XIZANG [TIBET] 144
34.1 Latent Demand by Year - Xizang [Tibet] 144
34.2 Cities Sorted by Rank - Xizang [Tibet] 145
34.3 Cities Sorted Alphabetically - Xizang [Tibet] 145
35 YUNNAN 146
35.1 Latent Demand by Year - Yunnan 146
35.2 Cities Sorted by Rank - Yunnan 147
35.3 Cities Sorted Alphabetically - Yunnan 149
36 ZHEJIANG 150
36.1 Latent Demand by Year - Zhejiang 150
36.2 Cities Sorted by Rank - Zhejiang 151
36.3 Cities Sorted Alphabetically - Zhejiang 153
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 155
37.1 Disclaimers & Safe Harbor 155
37.2 ICON Group International, Inc. User Agreement Provisions 156

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