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This econometric study covers the latent demand outlook for canned meats containing at least 20-percent meat made from purchased carcasses excluding food for dogs, cats, and babies across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 131.3.4 Step 4. Varying Parameter, Non-linear Estimation 131.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 141.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 141.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 The Latent Demand in Greater China 172.2 Top 100 Cities Sorted By Rank 203 ANHUI 233.1 Latent Demand by Year - Anhui 233.2 Cities Sorted by Rank - Anhui 243.3 Cities Sorted Alphabetically - Anhui 274 BEIJING 294.1 Latent Demand by Year - Beijing 294.2 Cities Sorted by Rank - Beijing 304.3 Cities Sorted Alphabetically - Beijing 305 CHONGQING 315.1 Latent Demand by Year - Chongqing 315.2 Cities Sorted by Rank - Chongqing 325.3 Cities Sorted Alphabetically - Chongqing 346 FUJIAN 356.1 Latent Demand by Year - Fujian 356.2 Cities Sorted by Rank - Fujian 366.3 Cities Sorted Alphabetically - Fujian 387 GANSU 397.1 Latent Demand by Year - Gansu 397.2 Cities Sorted by Rank - Gansu 407.3 Cities Sorted Alphabetically - Gansu 428 GUANGDONG 438.1 Latent Demand by Year - Guangdong 438.2 Cities Sorted by Rank - Guangdong 448.3 Cities Sorted Alphabetically - Guangdong 479 GUANGXI 499.1 Latent Demand by Year - Guangxi 499.2 Cities Sorted by Rank - Guangxi 509.3 Cities Sorted Alphabetically - Guangxi 5210 GUIZHOU 5310.1 Latent Demand by Year - Guizhou 5310.2 Cities Sorted by Rank - Guizhou 5410.3 Cities Sorted Alphabetically - Guizhou 5611 HAINAN 5711.1 Latent Demand by Year - Hainan 5711.2 Cities Sorted by Rank - Hainan 5811.3 Cities Sorted Alphabetically - Hainan 6012 HEBEI 6112.1 Latent Demand by Year - Hebei 6112.2 Cities Sorted by Rank - Hebei 6212.3 Cities Sorted Alphabetically - Hebei 6413 HEILONGJIANG 6513.1 Latent Demand by Year - Heilongjiang 6513.2 Cities Sorted by Rank - Heilongjiang 6613.3 Cities Sorted Alphabetically - Heilongjiang 6914 HENAN 7114.1 Latent Demand by Year - Henan 7114.2 Cities Sorted by Rank - Henan 7214.3 Cities Sorted Alphabetically - Henan 7515 HONG KONG 7715.1 Latent Demand by Year - Hong Kong 7715.2 Cities Sorted by Rank - Hong Kong 7815.3 Cities Sorted Alphabetically - Hong Kong 8016 HUBEI 8116.1 Latent Demand by Year - Hubei 8116.2 Cities Sorted by Rank - Hubei 8216.3 Cities Sorted Alphabetically - Hubei 8517 HUNAN 8717.1 Latent Demand by Year - Hunan 8717.2 Cities Sorted by Rank - Hunan 8817.3 Cities Sorted Alphabetically - Hunan 9118 JIANGSU 9318.1 Latent Demand by Year - Jiangsu 9318.2 Cities Sorted by Rank - Jiangsu 9418.3 Cities Sorted Alphabetically - Jiangsu 9719 JIANGXI 9919.1 Latent Demand by Year - Jiangxi 9919.2 Cities Sorted by Rank - Jiangxi 10019.3 Cities Sorted Alphabetically - Jiangxi 10220 JILIN 10320.1 Latent Demand by Year - Jilin 10320.2 Cities Sorted by Rank - Jilin 10420.3 Cities Sorted Alphabetically - Jilin 10721 LIAONING 10921.1 Latent Demand by Year - Liaoning 10921.2 Cities Sorted by Rank - Liaoning 11021.3 Cities Sorted Alphabetically - Liaoning 11322 MACAU 11522.1 Latent Demand by Year - Macau 11522.2 Cities Sorted by Rank - Macau 11622.3 Cities Sorted Alphabetically - Macau 11623 NEI MONGGOL 11723.1 Latent Demand by Year - Nei Monggol 11723.2 Cities Sorted by Rank - Nei Monggol 11823.3 Cities Sorted Alphabetically - Nei Monggol 12024 NINGXIA 12124.1 Latent Demand by Year - Ningxia 12124.2 Cities Sorted by Rank - Ningxia 12224.3 Cities Sorted Alphabetically - Ningxia 12225 QINGHAI 12325.1 Latent Demand by Year - Qinghai 12325.2 Cities Sorted by Rank - Qinghai 12425.3 Cities Sorted Alphabetically - Qinghai 12426 SHAANXI 12526.1 Latent Demand by Year - Shaanxi 12526.2 Cities Sorted by Rank - Shaanxi 12626.3 Cities Sorted Alphabetically - Shaanxi 12827 SHANDONG 12927.1 Latent Demand by Year - Shandong 12927.2 Cities Sorted by Rank - Shandong 13027.3 Cities Sorted Alphabetically - Shandong 13328 SHANGHAI 13528.1 Latent Demand by Year - Shanghai 13528.2 Cities Sorted by Rank - Shanghai 13628.3 Cities Sorted Alphabetically - Shanghai 13729 SHANXI 13829.1 Latent Demand by Year - Shanxi 13829.2 Cities Sorted by Rank - Shanxi 13929.3 Cities Sorted Alphabetically - Shanxi 14130 SICHUAN 14230.1 Latent Demand by Year - Sichuan 14230.2 Cities Sorted by Rank - Sichuan 14330.3 Cities Sorted Alphabetically - Sichuan 14631 TAIWAN 14831.1 Latent Demand by Year - Taiwan 14831.2 Cities Sorted by Rank - Taiwan 14931.3 Cities Sorted Alphabetically - Taiwan 15232 TIANJIN 15432.1 Latent Demand by Year - Tianjin 15432.2 Cities Sorted by Rank - Tianjin 15532.3 Cities Sorted Alphabetically - Tianjin 15533 XINJIANG UYGUR 15633.1 Latent Demand by Year - Xinjiang Uygur 15633.2 Cities Sorted by Rank - Xinjiang Uygur 15733.3 Cities Sorted Alphabetically - Xinjiang Uygur 15934 XIZANG [TIBET] 16034.1 Latent Demand by Year - Xizang [Tibet] 16034.2 Cities Sorted by Rank - Xizang [Tibet] 16134.3 Cities Sorted Alphabetically - Xizang [Tibet] 16135 YUNNAN 16235.1 Latent Demand by Year - Yunnan 16235.2 Cities Sorted by Rank - Yunnan 16335.3 Cities Sorted Alphabetically - Yunnan 16536 ZHEJIANG 16636.1 Latent Demand by Year - Zhejiang 16636.2 Cities Sorted by Rank - Zhejiang 16736.3 Cities Sorted Alphabetically - Zhejiang 16937 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 17137.1 Disclaimers & Safe Harbor 17137.2 ICON Group International, Inc. 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