Breakfast Cereals in Poland

 Published On: Oct, 2015 |    No of Pages: 38 |  Published By: Euromonitor | Format: PDF
The rising consumption of breakfast cereals was a result of gradual lifestyle changes among Poles, the demand for healthy food and the lack of time to prepare a traditional Polish breakfast, which includes sandwiches, meat, dairy products and eggs. Breakfast cereals products were perceived to have health-promoting properties, mainly due to the presence of fibre, vitamins and minerals, as well as complex carbohydrates in the case of natural cereals. RTE cereals was especially popular due to its...

Euromonitor International's Breakfast Cereals in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN POLAND

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Jeronimo Martins Polska SA in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 1 Jeronimo Martins Polska SA: Key Facts
Summary 2 Jeronimo Martins Polska SA: Operational Indicators
Competitive Positioning
Summary 3 Jeronimo Martins Polska SA: Competitive Position 2015
Lubella Sp Zoo Ska in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 4 Lubella Sp zoo SKA: Key Facts
Summary 5 Lubella Sp zoo SKA: Operational Indicators
Competitive Positioning
Summary 6 Lubella Sp zoo SKA: Competitive Position 2015
Nestlé Polska SA in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 7 Nestlé Polska SA: Key Facts
Summary 8 Nestlé Polska SA: Operational Indicators
Competitive Positioning
Summary 9 Nestlé Polska SA: Competitive Position 2015
Tesco Polska Sp Zoo in Packaged Food (poland)
Strategic Direction
Key Facts
Summary 10 Tesco Polska Sp zoo: Key Facts
Summary 11 Tesco Polska Sp zoo: Operational Indicators
Internet Strategy
Private Label
Summary 12 Tesco Polska Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 13 Tesco Polska Sp zoo: Competitive Position 2014
Executive Summary
Improving Economic Environment Helps Packaged Food To Grow
Health Awareness Continues To Increase Among Polish Consumers
Packaged Food in Poland Led by International Manufacturers in 2015
Discounters Continues Gaining Importance
Packaged Food Is Forecast To Grow But at A Slower Pace
Key Trends and Developments
Growing Demand for Health and Wellness Products Stimulates Growth in Packaged Food
Growing Interest in Easy-to-prepare Products in Convenient Packaging
the Increasing Significance of Discounters and Private Label As Well As Convenience Stores
Continuous Domination of Multinational Companies in Polish Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 14 Research Sources

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