Baby Food in Poland

 Published On: May, 2016 |    No of Pages: 121 |  Published By: Canadean | Format: PDF
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Summary
In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the opportunity, by launching a steady stream of new products. As a result of these various factors, total consumption declined by 2.6% since 2009, while total market value increased by 13%.

Key Findings
• The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared with 2009.

• In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25% and cereals for 15%.

• The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and Nestlι, with a combined share of 84.2% of volume and 84.7% of value in 2015.

• The retail structure in Poland has developed rapidly over the last decade, with large foreign chains increasingly dominating the retail landscape, forcing consolidation among smaller chains and independent retailers.

Synopsis
“Baby Food in Poland” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Poland market.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

• Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

• Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

• Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Introduction
Executive summary
Definitions

Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations

Market Overview
Key features & developments
Market value and volume
Manufacturers shares
The future

Sector Analysis
Baby milks
Baby cereals
Baby meals
Baby drinks
Finger Foods

Production and trade
Production
Imports
Exports

Company profiles
Introduction
Nutricia Polska Sp. z o.o .
Nestlι Polska Sp. z o. o.
Hipp Polska
Humana Poland Sp z.o.o .

Distribution
Retail structure
Baby food Retailing

Economic background
Economic indicators
Key macro-economic forecasts

Prospects and forecasts
Birth and population projections
Forecast overview
Future trends

Appendix
Additional data tables
Summary methodology
About Canadean

List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Crude Birth Rates by Location, 2006–2014
Table 3: Births by Region, 2009 & 2014
Table 4: Marriage & Divorce Trends, 2008-2014
Table 5: Number of Women of Childbearing Age by Age Group, 2010 and 2014
Table 6: Live Births by Age Group of Mother, 2013 & 2014
Table 7: Women In Employment , 2009–2015
Table 8: Breastfeeding Patterns by Age, 2013
Table 9: Breastfeeding Patterns by Age and Type, 2013
Table 10: Breastfeeding Rates in Lublin, Kujawy-Pomerania & Gdansk, 2006–2011
Table 11: Share of Stomach by Age, %, 2010
Table 12: Market Size, 2015, & Growth Rates, 2009–2015
Table 13: Baby Food: Manufacturer Shares,%, 2009–2015
Table 14: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 15: Projected Market Size, 2021, & Growth Rates, 2015–2021
Table 16: Baby Milks: Segmentation by Stage, % Volume, 2009–2015
Table 17: Baby Milks: Brand Price Positioning Analysis, 2016
Table 18: Milk Packs, by Size
Table 19: Milk Packs, by Type
Table 20: Baby Milks: Manufacturer Shares, %, 2009–2015
Table 21: Baby Milks : Brands by Segment, 2016
Table 22: Cereal Packs, by Size
Table 23: Cereal Packs, by Type
Table 24: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 25: Baby Meals: Segmentation by Volume, %, 2009–2015
Table 26: Wet Meal Packs, by Type
Table 27: Wet Meal Packs, by Size
Table 28: Baby Meals: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 29: Baby Drinks: Segmentation by Volume & Value, %, 2009–2015
Table 30: Drink Packs, by Type
Table 31: Drink Packs, by Size
Table 32: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 33: Baby Juices Manufacturer Shares, % of Value Sales, 2009–2015
Table 34: Baby Teas Manufacturer Shares, % of Value Sales, 2009–2015
Table 35: Packaged Food Sales by Channel, PLZN Million, 2009–2015
Table 36: Baby Food: Sales by Outlet Type, % Value, 2015
Table 37: Key Macro-Economic Indicators, 2009–2016
Table 38: Key Macro-Economic Forecasts, 2015–2021
Table 39: Birth & Population Projections, 2009-2021
Table 40: Baby Population, Number of Babies, 2009-2021
Table 41: Baby Food: Market Value, Current Prices, 2009-2015
Table 42: Baby Food: Market Value, Constant Prices, 2009-2015
Table 43: Baby Food: Market Value, US$, 2009–2015
Table 44: Baby Food: Market Volume, Tons, 2009–2015
Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 47: Baby Food: Per Capita Expenditure, US$, 2009–2015
Table 48: Baby Food: Per Capita Consumption, Grams, 2009–2015
Table 49: Baby Milks: Sector Trends, 2009–2015
Table 50: Baby Milks: Segmentation by Type, % Volume, 2009–2015
Table 51: Baby Milks: Segmentation by Typee, % Value, 2009–2015
Table 52: Baby Milks: Brand Price Analysis, 2016
Table 53: Baby Cereals & Dry Meals: Sector Trends, 2009–2015
Table 54: Baby Meals : Sector Trends, 2009–2015
Table 55: Baby Drinks: Sector Trends, 2009–2015
Table 56: Trends in Imports of Baby Food by Sector, Volume, 2009–2014
Table 57: Trends in Imports of Baby Food by Sector, Value, 2009–2014
Table 58: Imports by Sector & Country of Origin, Volume, 2012–2014
Table 59: Imports by Sector & Country of Origin, Value, 2012–2014
Table 60: Trends in Exports of Baby Food by Sector, Volume, 2009–2014
Table 61: Trends in Exports of Baby Food by Sector, Value, 2009–2014
Table 62: Exports by Sector & Country of Destination, Volume, 2012–2014
Table 63: Exports by Sector & Country of Destination, Value, 2012–2014
Table 64: Baby Food: Market Value Forecasts, Current Prices, 2015–2021
Table 65: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
Table 66: Baby Food: Market Value Forecasts, US$, 2015–2021
Table 67: Baby Food: Market Volume Forecasts, Tons, 2015–2021
Table 68: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021
Table 69: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021
Table 70: Baby Food: Per Capita Expenditure, US$, 2015–2021
Table 71: Baby Food: Per Capita Consumption, Grams, 2015–2021

List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Figure 8: Baby Cereals: Sector Trends, 2009-2015
Figure 9: Baby Cereals: Per Capita Expenditure & Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 12: Baby Drinks: Sector Trends, 2009-2015
Figure 13: Baby Drinks: Per Capita Expenditure & Consumption, 2009-2015
Figure 14: Milk & Cereals : Country of Origin, % Volume, Top Five, 2014
Figure 15: Milks & Cereals: Country of Destination, % Volume, Top Six, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021

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