Breakfast Cereals in Sweden

 Published On: Nov, 2016 |    No of Pages: 38 |  Published By: Euromonitor | Format: PDF
The shift from cereals to granola and hot cereals continued in 2016 although flakes managed to achieve growth of 2% in current value terms. Clever marketing of healthy products such as PaulĂșns granola has shaped the cereals aisle and in 2016 muesli and granola sold better than overall flakes. Several companies continued to launch granolas in 2016. Natural sweeteners such as added dried fruit was the unanimous choice in these product developments, showing that the intention to start the day with...

Breakfast Cereals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN SWEDEN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Axfood Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 1 Axfood AB: Key Facts
Summary 2 Axfood AB: Operational Indicators
Internet Strategy
Private Label
Summary 3 Axfood AB: Private Label Portfolio
Competitive Positioning
Summary 4 Axfood AB: Competitive Position 2016
Haugen-gruppen Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 5 Haugen-Gruppen AB: Key Facts
Summary 6 Haugen-Gruppen AB: Operational Indicators
Competitive Positioning
Ica Sverige Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 7 ICA Sverige AB: Key Facts
Summary 8 ICA Sverige AB: Operational Indicators
Competitive Positioning
Summary 9 ICA Sverige AB: Competitive Position 2016
Orkla Foods Sverige Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 10 Orkla Foods Sverige AB: Key Facts
Summary 11 Orkla Foods Sverige AB: Operational Indicators
Competitive Positioning
Summary 12 Orkla Foods Sverige AB: Competitive Position 2016
Executive Summary
Premiumisation Remains A Key Driver of Growth
Health Perceptions Moving From Natural To Scientific
Private Label Players Respond Swiftly To the Innovations of Brand Manufacturers
Technology in Grocery Retailing
Immigration Set To Strengthen the Consumption of Basic Goods
Key Trends and Developments
Science-based Health Back on the Agenda
the Technological Future of Grocery Retailing
Private Label Innovations
Vegetarian and Flexitarian Trend Continues
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources

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