Royal FrieslandCampina NV in Packaged Food (World)

 Published On: Jul, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
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Royal FrieslandCampina strongly focuses on two complementary categories, baby food and dairy. While its dairy presence covers developed markets in Western Europe, as well as emerging markets in Asia Pacific and the Middle East and Africa, its baby food sales are largely derived from emerging markets in Asia Pacific, notably China. The group recently expanded into new markets in Africa, and also entered Pakistan. In Western Europe, it focuses on dairy products with health and wellness properties.

Euromonitor Internationalís Royal FrieslandCampina NV in Packaged Food (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Royal FrieslandCampina NV in Packaged Food (World)

Scope of the report
Strategic Evaluation
Competitive Positioning
Dairy
Baby food
BRAND STRATEGY
Brand strategy
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