Gum in Greece

 Published On: Aug, 2015 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
As a result of the ongoing recession and the widespread uncertainty within the country, Greeks have become more conservative in their spending. This has affected sales of gum, which saw a continuation of the negative growth seen over the review period.

Euromonitor International's Gum in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GUM IN GREECE

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gum by Category: Volume 2010-2015
Table 2 Sales of Gum by Category: Value 2010-2015
Table 3 Sales of Gum by Category: % Volume Growth 2010-2015
Table 4 Sales of Gum by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Gum: % Value 2011-2015
Table 6 LBN Brand Shares of Gum: % Value 2012-2015
Table 7 Distribution of Gum by Format: % Value 2010-2015
Table 8 Forecast Sales of Gum by Category: Volume 2015-2020
Table 9 Forecast Sales of Gum by Category: Value 2015-2020
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Gum by Category: % Value Growth 2015-2020
Mondelez Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 1 Mondelez Hellas SA: Key Facts
Summary 2 Mondelez Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Mondelez Hellas SA: Competitive Position 2015
Executive Summary
Packaged Food Value Sales Register Negative Growth in 2015
Political Developments Affect Consumption Patterns
Supermarkets Remains the Leading Distribution Channel
Economic Prospects Remain Gloomy Impacting Upon Packaged Food Performance
Key Trends and Developments
Developments in the Political Environment Affect Consumer Behaviour
Consumers Hunting Offers Result in Fading Brand Loyalty
the Home Cooking Trend Creates Prosperous Ground for Growth
Marketing: Moving Away From Standard Advertising
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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