Ready Meals in Greece

 Published On: Nov, 2015 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
The ongoing turbulence in the political and the economic environment in Greece and the prolonged effects of the Greek economic recession are still influencing consumer behaviour and shopping trends in Greece. Greeks continue to seek new ways to reduce their spending by preparing home-cooked meals to avoid visits to consumer foodservice outlets, whilst also attempting to choose from among the cheapest options for their meals.

Euromonitor International's Ready Meals in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN GREECE

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators
Internet Strategy
Private Label
Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 4 Alfa-Beta Vassilopoulos: Competitive Position 2014
Atlanta SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 5 Atlanta SA: Key Facts
Summary 6 Atlanta SA: Operational Indicators
Competitive Positioning
Barba Stathis SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 7 Barba Stathis SA: Key Facts
Summary 8 Barba Stathis SA: Operational Indicators
Competitive Positioning
Summary 9 Barba Stathis SA: Competitive Position 2015
Kallimanis G SA in Packaged Food (greece)
Strategic Direction
Key Facts
Summary 10 Kallimanis G SA: Key Facts
Summary 11 Kallimanis G SA: Operational Indicators
Competitive Positioning
Summary 12 Kallimanis G SA: Competitive Position 2015
Executive Summary
Packaged Food Value Sales Register Negative Growth in 2015
Political Developments Affect Consumption Patterns
Supermarkets Remains the Leading Distribution Channel
Economic Prospects Remain Gloomy Impacting Upon Packaged Food Performance
Key Trends and Developments
Developments in the Political Environment Affect Consumer Behaviour
Consumers Hunting Offers Result in Fading Brand Loyalty
the Home Cooking Trend Creates Prosperous Ground for Growth
Marketing: Moving Away From Standard Advertising
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.